HP vs LD Products:Which is searched more?
In September 2026, HP had more branded searches than LD Products among printer toner brands worldwide. HP had about 14,800 branded searches, while LD Products had 2,900. HP made up 1.3% of all printer toner brand searches we track, and LD Products accounted for 0.25%. These are worldwide searches for English-language branded terms.
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Is HP or LD Products more popular in search?
Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HP, LD Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Brother | Kyocera | Canon | HP | Fuji Xerox | LD Products |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 14.5% | 14.5% | 7.9% | 2.4% | 1.3% | 0.32% |
| Nov 2025 | 59.9% | 14.7% | 14.7% | 8.1% | 1.3% | 1.1% | 0.26% |
| Dec 2025 | 61.1% | 15% | 12.3% | 8.2% | 2% | 1.1% | 0.33% |
| Jan 2026 | 61.3% | 15% | 12.3% | 8.2% | 2% | 0.9% | 0.33% |
| Feb 2026 | 61.3% | 15% | 12.3% | 8.2% | 1.6% | 1.1% | 0.4% |
| Mar 2026 | 59.4% | 14.6% | 14.6% | 8% | 2% | 1.1% | 0.39% |
| Apr 2026 | 62.5% | 15.3% | 12.5% | 6.9% | 1.4% | 1.1% | 0.33% |
| May 2026 | 62.5% | 15.3% | 12.5% | 6.9% | 1.4% | 1.1% | 0.33% |
| Jun 2026 | 62.6% | 15.4% | 12.6% | 6.9% | 1.1% | 1.1% | 0.33% |
| Jul 2026 | 60.7% | 18.1% | 12.2% | 6.7% | 1.1% | 0.89% | 0.26% |
| Aug 2026 | 59.7% | 17.8% | 12% | 8% | 1.3% | 0.88% | 0.26% |
| Sep 2026 | 58.2% | 17.4% | 14.3% | 7.8% | 1.3% | 0.86% | 0.25% |
How has the HP and LD Products comparison changed over the last 12 months?
3 findings
- HP was ahead of LD Products in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s share of searches among printer toner brands worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, LD Products’ share of searches among printer toner brands worldwide moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for printer toner brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for LD Products worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HP’s and LD Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HP
1 branded search term
- hp envy printer
LD Products
1 branded search term
- ld products
Other head-to-heads among printer toner brands
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