Brother vs Canon:Which is searched more?
In September 2026, Brother had more branded searches than Canon among printer toner brands worldwide. Brother was estimated to have 201K branded searches compared to Canon’s 90.5K, and held a 17.4% Share of Search versus Canon’s 7.8%. These are worldwide searches for English-language branded terms.
Follow Brother vs Canon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brother or Canon?
Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | Kyocera | Canon | HP | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 14.5% | 14.5% | 8% | 2.4% | 1.3% |
| Nov 2025 | 60.1% | 14.7% | 14.7% | 8.1% | 1.3% | 1.1% |
| Dec 2025 | 61.3% | 15% | 12.3% | 8.2% | 2% | 1.1% |
| Jan 2026 | 61.5% | 15% | 12.3% | 8.2% | 2% | 0.9% |
| Feb 2026 | 61.5% | 15.1% | 12.3% | 8.3% | 1.7% | 1.1% |
| Mar 2026 | 59.7% | 14.6% | 14.6% | 8% | 2% | 1.1% |
| Apr 2026 | 62.7% | 15.4% | 12.6% | 6.9% | 1.4% | 1.1% |
| May 2026 | 62.7% | 15.4% | 12.6% | 6.9% | 1.4% | 1.1% |
| Jun 2026 | 62.8% | 15.4% | 12.6% | 6.9% | 1.1% | 1.1% |
| Jul 2026 | 60.9% | 18.2% | 12.2% | 6.7% | 1.1% | 0.9% |
| Aug 2026 | 59.9% | 17.9% | 12% | 8.1% | 1.3% | 0.88% |
| Sep 2026 | 58.3% | 17.4% | 14.3% | 7.8% | 1.3% | 0.86% |
How has the Brother and Canon comparison changed over the last 12 months?
3 findings
- Brother was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer toner brands worldwide moved from 8% to 7.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for printer toner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Other head-to-heads among printer toner brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Canon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.