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Printer toner brands:Which are searched most?

In September 2026, Epson was the most searched among printer toner brands worldwide, with an estimated 673K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson58.3%
  2. Brother17.4%
  3. Kyocera14.3%
  4. Canon7.8%
  5. HP1.3%
  6. Fuji Xerox0.86%

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Share of SearchLeaderboard

Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among printer toner brands worldwide, by month

Share of Search by month for Epson, Brother, Kyocera, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherKyoceraCanonHPFuji Xerox
Oct 202559.3%14.5%14.5%8%2.4%1.3%
Nov 202560.1%14.7%14.7%8.1%1.3%1.1%
Dec 202561.3%15%12.3%8.2%2%1.1%
Jan 202661.5%15%12.3%8.2%2%0.9%
Feb 202661.5%15.1%12.3%8.3%1.7%1.1%
Mar 202659.7%14.6%14.6%8%2%1.1%
Apr 202662.7%15.4%12.6%6.9%1.4%1.1%
May 202662.7%15.4%12.6%6.9%1.4%1.1%
Jun 202662.8%15.4%12.6%6.9%1.1%1.1%
Jul 202660.9%18.2%12.2%6.7%1.1%0.9%
Aug 202659.9%17.9%12%8.1%1.3%0.88%
Sep 202658.3%17.4%14.3%7.8%1.3%0.86%

This month’s ranking, September 2026

  1. 1.Epson

    58.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Brother

    17.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Kyocera

    14.3%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Canon

    7.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HP

    1.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fuji Xerox

    0.86%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among printer toner brands worldwide?

In September 2026, Epson was the most searched among printer toner brands worldwide, with an estimated 673K branded searches and 58.3% estimated Share of Search within this set. Brother is in 2nd place, 40.9 percentage points behind at 17.4% Share of Search.

Global printer toner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson59.3% → 58.3%62.8%Jun 202658.3%Sep 20261st
Brother14.5% → 17.4%18.2%Jul 202614.5%Oct 20252nd
Kyocera14.5% → 14.3%14.7%Nov 202512%Aug 20263rd
Canon8% → 7.8%8.3%Feb 20266.7%Jul 20264th
HP2.4% → 1.3%2.4%Oct 20251.1%Jul 20265th
Fuji Xerox1.3% → 0.86%1.3%Oct 20250.86%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer toner brands worldwide decreased from 59.3% to 58.3%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide increased from 14.5% to 17.4%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide decreased from 2.4% to 1.3%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer toner brands worldwide peaked at 62.8% in June 2026 and was lowest at 58.3% in September 2026.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide peaked at 18.2% in July 2026 and was lowest at 14.5% in October 2025.
  • Across the 12 months ending September 2026, Kyocera’s estimated Share of Search among printer toner brands worldwide peaked at 14.7% in November 2025 and was lowest at 12% in August 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer toner brands worldwide peaked at 8.3% in February 2026 and was lowest at 6.7% in July 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.1% in July 2026.
  • Across the 12 months ending September 2026, Kyocera, Canon and Fuji Xerox held steady: their estimated Share of Search among printer toner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for printer toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer toner brands worldwide, from 12% to 14.3%.

  2. In September 2026, Epson lost estimated Share of Search among printer toner brands worldwide, from 59.9% to 58.3%.

  3. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  4. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

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