Brother vs LD Products:Which is more popular?
In September 2026, Brother had more branded searches than LD Products among printer toner brands worldwide. Brother had about 201,000 branded searches, while LD Products had 2,900. Brother made up 17.4% of all printer toner brand searches we track, and LD Products accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about printer toner brands, Brother appeared in all five answers and LD Products in four. Brother was mentioned before LD Products in four out of five answers.
Who do people search for more?
Brother, about 69 searches for every 1 for LD Products
Who does AI mention more?
Brother, mentioned in every answer we collected
Who does AI recommend more?
Brother, named ahead of LD Products in 4 of 5 answers
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Top printer toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother appeared in all five answers. LD Products was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brother was listed before LD Products in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HP1st- Brother2nd
Canon3rd
LD Products4th
Epson–
Kyocera–
Fuji Xerox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LD Products4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kyocera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fuji Xerox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy?”
Asked ChatGPT
“What are the best printer toner brands?”
Asked ChatGPT
“What's the best printer toner brand for office printing?”
Searched Google, AI Overview
“cheap printer toner”
Searched Google, AI Overview
“printer toner brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brother or LD Products more popular in search?
This chart shows how often people search Google for Brother and LD Products by name. Each line represents a brand's share of searches for all seven printer toner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brother, LD Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Brother | Kyocera | Canon | HP | Fuji Xerox | LD Products |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 14.5% | 14.5% | 7.9% | 2.4% | 1.3% | 0.32% |
| Nov 2025 | 59.9% | 14.7% | 14.7% | 8.1% | 1.3% | 1.1% | 0.26% |
| Dec 2025 | 61.1% | 15% | 12.3% | 8.2% | 2% | 1.1% | 0.33% |
| Jan 2026 | 61.3% | 15% | 12.3% | 8.2% | 2% | 0.9% | 0.33% |
| Feb 2026 | 61.3% | 15% | 12.3% | 8.2% | 1.6% | 1.1% | 0.4% |
| Mar 2026 | 59.4% | 14.6% | 14.6% | 8% | 2% | 1.1% | 0.39% |
| Apr 2026 | 62.5% | 15.3% | 12.5% | 6.9% | 1.4% | 1.1% | 0.33% |
| May 2026 | 62.5% | 15.3% | 12.5% | 6.9% | 1.4% | 1.1% | 0.33% |
| Jun 2026 | 62.6% | 15.4% | 12.6% | 6.9% | 1.1% | 1.1% | 0.33% |
| Jul 2026 | 60.7% | 18.1% | 12.2% | 6.7% | 1.1% | 0.89% | 0.26% |
| Aug 2026 | 59.7% | 17.8% | 12% | 8% | 1.3% | 0.88% | 0.26% |
| Sep 2026 | 58.2% | 17.4% | 14.3% | 7.8% | 1.3% | 0.86% | 0.25% |
How has the Brother and LD Products comparison changed over the last 12 months?
3 findings
- Brother was ahead of LD Products in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among printer toner brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, LD Products’ share of searches among printer toner brands worldwide moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for printer toner brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for LD Products worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brother’s and LD Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
1 branded search term
- brother printer
LD Products
1 branded search term
- ld products
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