Brandwave

How popular isHP in search?

In September 2026, there were an estimated 1.3M branded searches for HP worldwide which is down 5.2% over the last 12 months. HP holds 1.3% estimated Share of Search among printer toner brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson58.3%
  2. Brother17.4%
  3. Kyocera14.3%
  4. Canon7.8%
  5. HP1.3%
  6. Fuji Xerox0.86%
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Which printer toner brands compete with HP?

HP against printer toner brands worldwide, by month

Share of Search by month for Epson, Brother, Kyocera, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherKyoceraCanonHPFuji Xerox
Oct 202559.3%14.5%14.5%8%2.4%1.3%
Nov 202560.1%14.7%14.7%8.1%1.3%1.1%
Dec 202561.3%15%12.3%8.2%2%1.1%
Jan 202661.5%15%12.3%8.2%2%0.9%
Feb 202661.5%15.1%12.3%8.3%1.7%1.1%
Mar 202659.7%14.6%14.6%8%2%1.1%
Apr 202662.7%15.4%12.6%6.9%1.4%1.1%
May 202662.7%15.4%12.6%6.9%1.4%1.1%
Jun 202662.8%15.4%12.6%6.9%1.1%1.1%
Jul 202660.9%18.2%12.2%6.7%1.1%0.9%
Aug 202659.9%17.9%12%8.1%1.3%0.88%
Sep 202658.3%17.4%14.3%7.8%1.3%0.86%

  1. 1.Epson

    58.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Brother

    17.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Kyocera

    14.3%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Canon

    7.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HP

    1.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fuji Xerox

    0.86%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide decreased from 2.4% to 1.3%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.1% in July 2026.

How did search popularity change for printer toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer toner brands worldwide, from 12% to 14.3%.

  2. In September 2026, Epson lost estimated Share of Search among printer toner brands worldwide, from 59.9% to 58.3%.

  3. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  4. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 76.1%Show ranking
Portable monitor brands5th of 50.03%Show ranking
External monitor brands5th of 5<0.01%Show ranking
Wireless keyboard brands5th of 50.1%Show ranking
Curved monitor brands5th of 50.53%Show ranking
Printer ink brands3rd of 614.2%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer toner brands5th of 61.3%Shown above
Printer brands5th of 51.3%Show ranking
Laser printer brands5th of 51.4%Show ranking
Photo printer brands5th of 61.5%Show ranking
Plotter printer brands3rd of 41.9%Show ranking
Mini printer brands3rd of 32.6%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hp envy printer
  • hp external monitor
  • hp laptop
  • hp portable monitor
  • hp printer
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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