HP vs Polaroid:Which is more popular?
In September 2026, HP had more branded searches than Polaroid among photo printer brands worldwide. HP had about 27,600 branded searches, while Polaroid had 9,900. HP made up 9.9% of all photo printer brand searches we track, and Polaroid accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about photo printer brands, HP appeared in two of the five answers and Polaroid in none.
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Polaroid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HP or Polaroid more popular in search?
This chart shows how often people search Google for HP and Polaroid by name. Each line represents a brand's share of searches for all nine photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HP, Polaroid. The figures are in the table below the chart.
View monthly share of searches table
| Month | DNP | Canon | HP | HiTi | Fujifilm | Polaroid | Epson | Kodak | Citizen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 9.7% | 12.8% | 8.7% | 5.5% | 4.8% | 3.2% | 2.1% | 0.06% |
| Nov 2025 | 45.1% | 12.4% | 16.2% | 7.4% | 6.8% | 6% | 3.3% | 2.7% | 0.06% |
| Dec 2025 | 37.2% | 14.9% | 19.4% | 5% | 6.9% | 9.1% | 3.3% | 4.1% | 0.06% |
| Jan 2026 | 41.8% | 12.5% | 18.4% | 6.9% | 7.5% | 6.9% | 3.1% | 3.1% | 0.05% |
| Feb 2026 | 52.5% | 9.6% | 13.1% | 7% | 7.7% | 4.7% | 3.2% | 2.1% | 0.05% |
| Mar 2026 | 54% | 9.2% | 13% | 7.2% | 6.7% | 4.8% | 3.2% | 1.8% | 0.07% |
| Apr 2026 | 57% | 8.5% | 11.2% | 7.6% | 5.8% | 5.1% | 2.8% | 1.9% | 0.07% |
| May 2026 | 59.7% | 8.3% | 9.6% | 8% | 5.9% | 4.4% | 2.4% | 1.6% | 0.05% |
| Jun 2026 | 52.3% | 8.9% | 10.3% | 12.8% | 6.4% | 4.7% | 3.1% | 1.4% | 0.07% |
| Jul 2026 | 53.7% | 9.1% | 12% | 8.8% | 6.5% | 4.8% | 3.2% | 1.7% | 0.04% |
| Aug 2026 | 84.4% | 3.5% | 4.2% | 2.3% | 2.1% | 1.9% | 1% | 0.68% | 0.02% |
| Sep 2026 | 59.3% | 10.9% | 9.9% | 6.5% | 4.9% | 3.6% | 2.9% | 1.9% | 0.06% |
Polaroid sells other things too, so only its searches that name this product count here, like “polaroid hi print”.
How has the HP and Polaroid comparison changed over the last 12 months?
3 findings
- HP was ahead of Polaroid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s share of searches among photo printer brands worldwide moved from 12.8% to 9.9%, and its estimated monthly branded searches moved from 32.5K to 27.6K.
- Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for photo printer brands worldwide in September 2026?
3 changes
In September 2026, Canon overtook HP to rank 2nd among photo printer brands worldwide, with 10.9% of the searches.
In September 2026, HP gained share of searches among photo printer brands worldwide, from 4.2% to 9.9%.
In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HP’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo printer brands
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