Canon vs HiTi:Which is more popular?
In September 2026, Canon had more branded searches than HiTi among photo printer brands worldwide. Canon had about 30,200 branded searches, while HiTi had 18,100. Canon made up 10.9% of all photo printer brand searches we track, and HiTi accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about photo printer brands, Canon appeared in all five answers and HiTi in none.
Who do people search for more?
Canon, about 67% more searches than HiTi
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. HiTi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Canon or HiTi more popular in search?
This chart shows how often people search Google for Canon and HiTi by name. Each line represents a brand's share of searches for all nine photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canon, HiTi. The figures are in the table below the chart.
View monthly share of searches table
| Month | DNP | Canon | HP | HiTi | Fujifilm | Polaroid | Epson | Kodak | Citizen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 9.7% | 12.8% | 8.7% | 5.5% | 4.8% | 3.2% | 2.1% | 0.06% |
| Nov 2025 | 45.1% | 12.4% | 16.2% | 7.4% | 6.8% | 6% | 3.3% | 2.7% | 0.06% |
| Dec 2025 | 37.2% | 14.9% | 19.4% | 5% | 6.9% | 9.1% | 3.3% | 4.1% | 0.06% |
| Jan 2026 | 41.8% | 12.5% | 18.4% | 6.9% | 7.5% | 6.9% | 3.1% | 3.1% | 0.05% |
| Feb 2026 | 52.5% | 9.6% | 13.1% | 7% | 7.7% | 4.7% | 3.2% | 2.1% | 0.05% |
| Mar 2026 | 54% | 9.2% | 13% | 7.2% | 6.7% | 4.8% | 3.2% | 1.8% | 0.07% |
| Apr 2026 | 57% | 8.5% | 11.2% | 7.6% | 5.8% | 5.1% | 2.8% | 1.9% | 0.07% |
| May 2026 | 59.7% | 8.3% | 9.6% | 8% | 5.9% | 4.4% | 2.4% | 1.6% | 0.05% |
| Jun 2026 | 52.3% | 8.9% | 10.3% | 12.8% | 6.4% | 4.7% | 3.1% | 1.4% | 0.07% |
| Jul 2026 | 53.7% | 9.1% | 12% | 8.8% | 6.5% | 4.8% | 3.2% | 1.7% | 0.04% |
| Aug 2026 | 84.4% | 3.5% | 4.2% | 2.3% | 2.1% | 1.9% | 1% | 0.68% | 0.02% |
| Sep 2026 | 59.3% | 10.9% | 9.9% | 6.5% | 4.9% | 3.6% | 2.9% | 1.9% | 0.06% |
How has the Canon and HiTi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: HiTi took it in June 2026, Canon took it in July 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among photo printer brands worldwide moved from 9.7% to 10.9%, and its estimated monthly branded searches moved from 24.7K to 30.2K.
- Across the 12 months ending September 2026, HiTi’s share of searches among photo printer brands worldwide moved from 8.7% to 6.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for photo printer brands worldwide in September 2026?
2 changes
In September 2026, Canon overtook HP to rank 2nd among photo printer brands worldwide, with 10.9% of the searches.
In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 2.3% to 6.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canon’s and HiTi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo printer brands
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