How popular isEpson in search?
In August 2026, there were an estimated 1.1M branded searches for Epson worldwide which held steady over the last 11 months. Epson holds 45.1% estimated Share of Search among photo printer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which photo printer brands compete with Epson?
Share of Search by month for Epson, DNP, Canon, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | DNP | Canon | HP | HiTi | Citizen |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 6.9% | 16% | 20.1% | 1.1% | 0.15% |
| Nov 2025 | 56.9% | 6.8% | 15.8% | 19.2% | 1.1% | 0.18% |
| Dec 2025 | 55.9% | 7% | 16.1% | 20% | 0.94% | 0.12% |
| Jan 2026 | 57.9% | 6.1% | 17.1% | 17.7% | 1% | 0.16% |
| Feb 2026 | 55.4% | 7.2% | 16.4% | 19.9% | 0.96% | 0.15% |
| Mar 2026 | 56% | 7.1% | 16.2% | 19.6% | 0.95% | 0.15% |
| Apr 2026 | 56.1% | 7.2% | 15.7% | 19.8% | 0.97% | 0.13% |
| May 2026 | 56.7% | 9% | 15.8% | 17% | 1.2% | 0.24% |
| Jun 2026 | 58.3% | 7.2% | 15.8% | 16.8% | 1.8% | 0.13% |
| Jul 2026 | 57.4% | 7.1% | 17.8% | 16.4% | 1.2% | 0.13% |
| Aug 2026 | 45.1% | 27% | 14.3% | 12.7% | 0.73% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 1.1M | +2.7% | -12.2 points | |
| 2, moved from 4th to 2nd | 27% | 673K | +398.5% | +19.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 356K | +4.9% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 316K | +0.86% | -3.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.73% | 18.1K | -18.5% | -0.4 points | |
| 6, held 6th | 0.12% | 2.9K | +20.8% | 0 points |
1.
Epson
45.1%
Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share -12.2 points.
2.
DNP27%
Moved from 4th to 2nd. 673K estimated branded searches, +398.5% vs prior month. Share +19.9 points.
3.
Canon14.3%
Moved from 2nd to 3rd. 356K estimated branded searches, +4.9% vs prior month. Share -3.5 points.
4.
HP12.7%
Moved from 3rd to 4th. 316K estimated branded searches, +0.86% vs prior month. Share -3.7 points.
5.
HiTi0.73%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
6.
Citizen
0.12%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between Epson and its closest rivals
How has branded search demand for Epson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Epson worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide decreased from 55.7% to 45.1%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide peaked at 58.3% in June 2026 and was lowest at 45.1% in August 2026.
How did search popularity change for photo printer brands worldwide in August 2026?
5 changes
In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.
In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.
In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.
Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Where does Epson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label makers | 2nd of 6 | 27% | Show ranking |
| Projector brands | 2nd of 5 | 41.1% | Show ranking |
| Printer ink brands | 1st of 6 | 42.9% | Show ranking |
| Photo printer brands | 1st of 6 | 45.1% | Shown above |
| Home printer brands | 1st of 5 | 54.3% | Show ranking |
How is Epson measured?
Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- epson
- epson com
- epson ecotank
- epson printer
- printer epson
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Is Epson your brand?
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