Brandwave

Epson vs NIIMBOT:Which is searched more?

In August 2026, Epson had more branded searches than NIIMBOT among label makers worldwide. Epson was estimated to have 1.1M branded searches compared to NIIMBOT’s 6.6K, and held a 27% Share of Search versus NIIMBOT’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among label makers worldwide in August 2026Which is more popular in search, Epson or NIIMBOT?
Epson27%1.1M searches
vs
NIIMBOT0.16%6.6K searches

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Which is more popular in search, Epson or NIIMBOT?

Compare the label makers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epson and NIIMBOT among label makers worldwide, by month

Share of Search by month for Epson, NIIMBOT. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonNIIMBOT
Oct 202526.6%0.09%
Nov 202523.6%0.08%
Dec 202526.4%0.11%
Jan 202633.2%0.11%
Feb 202629.4%0.1%
Mar 202629.9%0.15%
Apr 202629.5%0.12%
May 202629.4%0.15%
Jun 202630.4%0.15%
Jul 202630.1%0.15%
Aug 202627%0.16%
Sep 2026——

How has the Epson and NIIMBOT comparison changed over the last 12 months?

  • Epson was ahead of NIIMBOT in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among label makers worldwide moved from 26.6% to 27%, and its estimated monthly branded searches held steady at 1.1M.
  • Across the 11 months ending August 2026, NIIMBOT’s estimated Share of Search among label makers worldwide moved from 0.09% to 0.16%, and its estimated monthly branded searches moved from 3.6K to 6.6K.

How did search popularity change for label makers worldwide in August 2026?

  1. In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%.

  2. Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and NIIMBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

5 branded search terms

  • epson
  • epson com
  • epson ecotank
  • epson printer
  • printer epson

NIIMBOT

1 branded search term

  • niimbot label

How the Brand Demand Index is measured

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