Epson vs Xerox:Which is more popular by branded search?
In August 2026, Epson had more branded searches than Xerox among printer ink brands worldwide. Epson was estimated to have 1.1M branded searches compared to Xerox’s 550K, and held a 42.9% Share of Search versus Xerox’s 21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Epson or Xerox?
Compare the printer ink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, Xerox. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Xerox | Canon | HP | Brother | Lexmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 24.5% | 11.5% | 14.4% | 6.9% | 2.7% |
| Nov 2025 | 41.1% | 24.6% | 11.4% | 13.8% | 6.8% | 2.2% |
| Dec 2025 | 40% | 25% | 11.5% | 14.3% | 6.9% | 2.2% |
| Jan 2026 | 42.3% | 22.3% | 12.5% | 13% | 7.6% | 2.4% |
| Feb 2026 | 39.4% | 25.5% | 11.6% | 14.2% | 6.9% | 2.3% |
| Mar 2026 | 40% | 25.2% | 11.5% | 14% | 6.8% | 2.3% |
| Apr 2026 | 41.8% | 21.9% | 11.7% | 14.8% | 7.3% | 2.4% |
| May 2026 | 42.9% | 22.6% | 12% | 12.8% | 7.6% | 2.1% |
| Jun 2026 | 43.7% | 22.1% | 11.8% | 12.6% | 7.4% | 2.4% |
| Jul 2026 | 42.6% | 21.4% | 13.2% | 12.2% | 8.6% | 2% |
| Aug 2026 | 42.9% | 21% | 13.6% | 12.1% | 8.4% | 2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epson and Xerox comparison changed over the last 12 months?
3 findings
- Epson was ahead of Xerox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide moved from 39.9% to 42.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide moved from 24.5% to 21%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for printer ink brands worldwide in August 2026?
1 change
Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Epson’s and Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.