How popular isEpson in search?
In August 2026, there were an estimated 1.1M branded searches for Epson worldwide which held steady over the last 11 months. Epson holds 42.9% estimated Share of Search among printer ink brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which printer ink brands compete with Epson?
Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Xerox | Canon | HP | Brother | Lexmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 24.5% | 11.5% | 14.4% | 6.9% | 2.7% |
| Nov 2025 | 41.1% | 24.6% | 11.4% | 13.8% | 6.8% | 2.2% |
| Dec 2025 | 40% | 25% | 11.5% | 14.3% | 6.9% | 2.2% |
| Jan 2026 | 42.3% | 22.3% | 12.5% | 13% | 7.6% | 2.4% |
| Feb 2026 | 39.4% | 25.5% | 11.6% | 14.2% | 6.9% | 2.3% |
| Mar 2026 | 40% | 25.2% | 11.5% | 14% | 6.8% | 2.3% |
| Apr 2026 | 41.8% | 21.9% | 11.7% | 14.8% | 7.3% | 2.4% |
| May 2026 | 42.9% | 22.6% | 12% | 12.8% | 7.6% | 2.1% |
| Jun 2026 | 43.7% | 22.1% | 11.8% | 12.6% | 7.4% | 2.4% |
| Jul 2026 | 42.6% | 21.4% | 13.2% | 12.2% | 8.6% | 2% |
| Aug 2026 | 42.9% | 21% | 13.6% | 12.1% | 8.4% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 1.1M | +2.7% | +0.3 points | |
| 2, held 2nd | 21% | 550K | 0% | -0.4 points | |
| 3, held 3rd | 13.6% | 356K | +4.9% | +0.4 points | |
| 4, held 4th | 12.1% | 316K | +0.86% | -0.1 points | |
| 5, held 5th | 8.4% | 220K | 0% | -0.2 points | |
| 6, held 6th | 2% | 53K | +4.5% | 0 points |
1.
Epson
42.9%
Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.
2.
Xerox
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Canon13.6%
Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.
4.
HP12.1%
Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.
5.
Brother8.4%
Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Lexmark2%
Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.
Compare search popularity between Epson and its closest rivals
How has branded search demand for Epson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Epson worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide increased from 39.9% to 42.9%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide peaked at 43.7% in June 2026 and was lowest at 39.4% in February 2026.
How did search popularity change for printer ink brands worldwide in August 2026?
5 changes
Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.
Where does Epson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label makers | 2nd of 6 | 27% | Show ranking |
| Projector brands | 2nd of 5 | 41.1% | Show ranking |
| Printer ink brands | 1st of 6 | 42.9% | Shown above |
| Photo printer brands | 1st of 6 | 45.1% | Show ranking |
| Home printer brands | 1st of 5 | 54.3% | Show ranking |
How is Epson measured?
Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- epson
- epson com
- epson ecotank
- epson printer
- printer epson
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Is Epson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.