DNP vs Fujifilm:Which is more popular?
In September 2026, DNP had more branded searches than Fujifilm among photo printer brands worldwide. DNP had about 165,000 branded searches, while Fujifilm had 58,000. DNP made up 15.9% of all photo printer brand searches we track, and Fujifilm accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about photo printer brands, Fujifilm appeared in three of the five answers and DNP in none.
Who do people search for more?
DNP, about 3 searches for every 1 for Fujifilm
Who does AI mention more?
Fujifilm, mentioned in 3 of 5 answers, DNP in 0
Who does AI recommend more?
Fujifilm, the only one of the two named
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DNP did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DNP or Fujifilm more popular in search?
This chart shows how often people search Google for DNP and Fujifilm by name. Each line represents a brand's share of searches for all seven photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DNP, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | DNP | Canon | Fujifilm | HiTi | HP | Citizen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.4% | 13.1% | 10.9% | 5.8% | 2.2% | 2.6% | 0.01% |
| Nov 2025 | 63.9% | 12.8% | 10.3% | 9.5% | 2.1% | 1.4% | 0.02% |
| Dec 2025 | 62.3% | 12.5% | 10.1% | 11.4% | 1.7% | 2.1% | 0.02% |
| Jan 2026 | 67.2% | 11% | 10.5% | 7.3% | 1.8% | 2.2% | 0.01% |
| Feb 2026 | 66.4% | 13.3% | 10.4% | 6.3% | 1.8% | 1.8% | 0.01% |
| Mar 2026 | 66.8% | 13.4% | 10.5% | 5.3% | 1.8% | 2.2% | 0.02% |
| Apr 2026 | 68.4% | 13.7% | 9.4% | 5.1% | 1.8% | 1.5% | 0.02% |
| May 2026 | 66.2% | 16.2% | 8.7% | 5.2% | 2.2% | 1.5% | 0.01% |
| Jun 2026 | 66.9% | 13.4% | 9.2% | 6% | 3.3% | 1.2% | 0.02% |
| Jul 2026 | 67.6% | 13.6% | 9.3% | 6.1% | 2.2% | 1.2% | 0.01% |
| Aug 2026 | 43.2% | 43.2% | 7% | 4.5% | 1.2% | 0.95% | 0.01% |
| Sep 2026 | 64.9% | 15.9% | 10.5% | 5.6% | 1.7% | 1.4% | 0.02% |
How has the DNP and Fujifilm comparison changed over the last 12 months?
3 findings
- DNP was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DNP’s share of searches among photo printer brands worldwide moved from 13.1% to 15.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among photo printer brands worldwide moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 59.2K to 58K.
How did search popularity change for photo printer brands worldwide in September 2026?
3 changes
In September 2026, Epson overtook DNP to become the leader among photo printer brands worldwide, with 64.9% of the searches.
In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 4.5% to 5.6%.
In September 2026, DNP lost share of searches among photo printer brands worldwide, from 43.2% to 15.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DNP’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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