DNP vs HiTi:Which is more popular?
In September 2026, DNP had more branded searches than HiTi among photo printer brands worldwide. DNP had about 165,000 branded searches, while HiTi had 18,100. DNP made up 59.3% of all photo printer brand searches we track, and HiTi accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about photo printer brands, neither DNP nor HiTi appeared in any of the five answers.
Who do people search for more?
DNP, about 9 searches for every 1 for HiTi
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither DNP nor HiTi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DNP or HiTi more popular in search?
This chart shows how often people search Google for DNP and HiTi by name. Each line represents a brand's share of searches for all nine photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DNP, HiTi. The figures are in the table below the chart.
View monthly share of searches table
| Month | DNP | Canon | HP | HiTi | Fujifilm | Polaroid | Epson | Kodak | Citizen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 9.7% | 12.8% | 8.7% | 5.5% | 4.8% | 3.2% | 2.1% | 0.06% |
| Nov 2025 | 45.1% | 12.4% | 16.2% | 7.4% | 6.8% | 6% | 3.3% | 2.7% | 0.06% |
| Dec 2025 | 37.2% | 14.9% | 19.4% | 5% | 6.9% | 9.1% | 3.3% | 4.1% | 0.06% |
| Jan 2026 | 41.8% | 12.5% | 18.4% | 6.9% | 7.5% | 6.9% | 3.1% | 3.1% | 0.05% |
| Feb 2026 | 52.5% | 9.6% | 13.1% | 7% | 7.7% | 4.7% | 3.2% | 2.1% | 0.05% |
| Mar 2026 | 54% | 9.2% | 13% | 7.2% | 6.7% | 4.8% | 3.2% | 1.8% | 0.07% |
| Apr 2026 | 57% | 8.5% | 11.2% | 7.6% | 5.8% | 5.1% | 2.8% | 1.9% | 0.07% |
| May 2026 | 59.7% | 8.3% | 9.6% | 8% | 5.9% | 4.4% | 2.4% | 1.6% | 0.05% |
| Jun 2026 | 52.3% | 8.9% | 10.3% | 12.8% | 6.4% | 4.7% | 3.1% | 1.4% | 0.07% |
| Jul 2026 | 53.7% | 9.1% | 12% | 8.8% | 6.5% | 4.8% | 3.2% | 1.7% | 0.04% |
| Aug 2026 | 84.4% | 3.5% | 4.2% | 2.3% | 2.1% | 1.9% | 1% | 0.68% | 0.02% |
| Sep 2026 | 59.3% | 10.9% | 9.9% | 6.5% | 4.9% | 3.6% | 2.9% | 1.9% | 0.06% |
How has the DNP and HiTi comparison changed over the last 12 months?
3 findings
- DNP was ahead of HiTi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DNP’s share of searches among photo printer brands worldwide moved from 53.1% to 59.3%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, HiTi’s share of searches among photo printer brands worldwide moved from 8.7% to 6.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for photo printer brands worldwide in September 2026?
2 changes
In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 2.3% to 6.5%.
In September 2026, DNP lost share of searches among photo printer brands worldwide, from 84.4% to 59.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DNP’s and HiTi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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