Fujifilm vs HP:Which is more popular?
In September 2026, Fujifilm had more branded searches than HP among photo printer brands worldwide. Fujifilm had about 58,000 branded searches, while HP had 14,800. Fujifilm made up 5.6% of all photo printer brand searches we track, and HP accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about photo printer brands, Fujifilm appeared in three of the five answers and HP in two. Fujifilm was mentioned before HP in every answer that named either.
Who do people search for more?
Fujifilm, about 4 searches for every 1 for HP
Who does AI mention more?
Fujifilm, mentioned in 3 of 5 answers, HP in 2
Who does AI recommend more?
Fujifilm, named ahead of HP in 2 of 2 answers
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm was listed before HP in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fujifilm or HP more popular in search?
This chart shows how often people search Google for Fujifilm and HP by name. Each line represents a brand's share of searches for all seven photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fujifilm, HP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | DNP | Canon | Fujifilm | HiTi | HP | Citizen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.4% | 13.1% | 10.9% | 5.8% | 2.2% | 2.6% | 0.01% |
| Nov 2025 | 63.9% | 12.8% | 10.3% | 9.5% | 2.1% | 1.4% | 0.02% |
| Dec 2025 | 62.3% | 12.5% | 10.1% | 11.4% | 1.7% | 2.1% | 0.02% |
| Jan 2026 | 67.2% | 11% | 10.5% | 7.3% | 1.8% | 2.2% | 0.01% |
| Feb 2026 | 66.4% | 13.3% | 10.4% | 6.3% | 1.8% | 1.8% | 0.01% |
| Mar 2026 | 66.8% | 13.4% | 10.5% | 5.3% | 1.8% | 2.2% | 0.02% |
| Apr 2026 | 68.4% | 13.7% | 9.4% | 5.1% | 1.8% | 1.5% | 0.02% |
| May 2026 | 66.2% | 16.2% | 8.7% | 5.2% | 2.2% | 1.5% | 0.01% |
| Jun 2026 | 66.9% | 13.4% | 9.2% | 6% | 3.3% | 1.2% | 0.02% |
| Jul 2026 | 67.6% | 13.6% | 9.3% | 6.1% | 2.2% | 1.2% | 0.01% |
| Aug 2026 | 43.2% | 43.2% | 7% | 4.5% | 1.2% | 0.95% | 0.01% |
| Sep 2026 | 64.9% | 15.9% | 10.5% | 5.6% | 1.7% | 1.4% | 0.02% |
How has the Fujifilm and HP comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among photo printer brands worldwide moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 59.2K to 58K.
- Across the 12 months ending September 2026, HP’s share of searches among photo printer brands worldwide moved from 2.6% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for photo printer brands worldwide in September 2026?
2 changes
In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 4.5% to 5.6%.
Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo printer brands
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