Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 4.3% estimated Share of Search among wireless Keyboard brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dell38.4%
  2. Logitech28.7%
  3. Razer14.5%
  4. Corsair14%
  5. HP4.3%
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Which wireless Keyboard brands compete with HP?

HP against wireless Keyboard brands worldwide, by month

Share of Search by month for Dell, Logitech, Razer, Corsair, HP. The figures are in the table below the chart.

View monthly share of search table
MonthDellLogitechRazerCorsairHP
Oct 202538%30%15%12.3%4.7%
Nov 202539%27.5%16.2%13.2%4%
Dec 202534.6%29.5%17.3%14.2%4.4%
Jan 202634.5%28.2%16.6%16.3%4.3%
Feb 202635.3%29%16.8%13.7%5.2%
Mar 202637.5%26.8%15.5%15.3%4.8%
Apr 202636.8%29.4%14.3%14.2%5.3%
May 202640.2%28%13.9%13.6%4.2%
Jun 202640.5%27.9%13.8%13.7%4.2%
Jul 202638.9%25.8%15.5%15.2%4.6%
Aug 202638.3%28.7%14.7%14%4.3%
Sep 202638.4%28.7%14.5%14%4.3%

  1. 1.Dell

    38.4%

    Held 1st. 2.3M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Logitech

    28.7%

    Held 2nd. 1.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Razer

    14.5%

    Held 3rd. 870K estimated branded searches, -1.4% vs prior month. Share -0.2 points.

  4. 4.Corsair

    14%

    Held 4th. 844K estimated branded searches, -0.08% vs prior month. Share 0 points.

  5. 5.HP

    4.3%

    Held 5th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among wireless Keyboard brands worldwide peaked at 5.3% in April 2026 and was lowest at 4% in November 2025.

How did search popularity change for wireless Keyboard brands worldwide in September 2026?

  1. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

  2. Estimated monthly branded searches for Logitech worldwide fell 17.3% over 12 measured months, from 2.1M to 1.7M in September 2026.

  3. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

  4. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Show ranking
External Monitor brands5th of 52.7%Show ranking
Portable Monitor brands5th of 52.7%Show ranking
Wireless Keyboard brands5th of 54.3%Shown above
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser Printer brands4th of 512.7%Show ranking
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Plotter Printer brands3rd of 417.3%Show ranking
Mini Printer brands3rd of 324%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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