Brandwave

HP vs Texas Instruments:Which is more popular?

In September 2026, Texas Instruments had more branded searches than HP among calculator brands worldwide. Texas Instruments had about 246,000 branded searches, while HP had 12,100. Texas Instruments made up 37.3% of all calculator brand searches we track, and HP accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about calculator brands, Texas Instruments appeared in four of the five answers and HP in three. Texas Instruments was mentioned before HP in every answer that named either.

Among calculator brands worldwide in September 2026

Who do people search for more?

Texas Instruments, about 20 searches for every 1 for HP

Texas Instruments 246K searchesHP 12.1K searches

Who does AI mention more?

Texas Instruments, mentioned in 4 of 5 answers, HP in 3

Texas Instruments in 4 of 5HP in 3 of 5

Who does AI recommend more?

Texas Instruments, named ahead of HP in 4 of 4 answers

Texas Instruments first in 4HP never first

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Texas Instruments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Texas Instruments was listed before HP in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Texas Instruments2nd
  3. Sharp3rd
  4. HP4th
  5. Canon5th
  6. NumWorks6th
  7. Citizen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about calculator brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HP or Texas Instruments more popular in search?

This chart shows how often people search Google for HP and Texas Instruments by name. Each line represents a brand's share of searches for all seven calculator brands we track, month by month, from English-language searches worldwide.

HP and Texas Instruments among calculator brands worldwide, by month

Share of searches by month for Texas Instruments, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthNumWorksTexas InstrumentsCitizenHPSharpCanonCasio
Oct 202545.7%45.7%2.2%2.8%1.5%1%1%
Nov 202555.2%36.9%2.2%2.2%1.5%1.2%0.81%
Dec 202550.9%41.6%2%2.5%1.4%0.91%0.74%
Jan 202655%36.7%1.8%2.7%1.8%1.2%0.8%
Feb 202645.4%45.4%2.2%2.7%1.8%1.2%1.2%
Mar 202655.4%37%1.8%2.2%1.5%0.99%0.99%
Apr 202645.5%45.5%2.2%2.7%1.5%1.2%1.2%
May 202646.2%46.2%1.9%2.3%1.5%1%0.83%
Jun 202636.1%53.8%3.2%2.6%1.8%1.4%0.96%
Jul 202614.3%70.8%5.2%4.3%1.9%2.3%1.3%
Aug 202620.1%66.8%4%3.3%2.2%1.8%1.8%
Sep 202655.7%37.3%1.8%1.8%1.5%1%0.82%

How has the HP and Texas Instruments comparison changed over the last 12 months?

3 findings
  • Texas Instruments was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Texas Instruments’ share of searches among calculator brands worldwide moved from 45.7% to 37.3%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for calculator brands worldwide in September 2026?

3 changes
  1. In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.

  2. In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%.

  3. In September 2026, HP lost share of searches among calculator brands worldwide, from 3.3% to 1.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HP’s and Texas Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp calculators

Texas Instruments

1 branded search term

  • texas instruments

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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