Brandwave

HP vs MSI:Which is searched more?

In September 2026, MSI had more branded searches than HP among laptop Charger brands worldwide. MSI was estimated to have 1M branded searches compared to HP’s 261K, and held a 6.8% Share of Search versus HP’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among laptop Charger brands worldwide in September 2026Which is more popular in search, HP or MSI?
HP1.8%261K searches
vs
MSI6.8%1M searches

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Which is more popular in search, HP or MSI?

Compare the laptop charger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HP and MSI among laptop Charger brands worldwide, by month

Share of Search by month for MSI, HP. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoHuaweiDellASUSMSIMicrosoft SurfaceHP
Oct 202530.2%26.9%17.3%13%8%2.4%2.2%
Nov 202532.5%25.1%18.7%12.1%7.5%2.3%1.9%
Dec 202531.9%23.6%17.7%13.9%8.6%2.1%2.3%
Jan 202632.3%23.1%18.2%13.6%8.4%2.1%2.3%
Feb 202631.1%22.2%17.7%15.8%8.1%2.4%2.6%
Mar 202633%23.6%17.7%13.7%7%2.6%2.3%
Apr 202630.4%26.6%17.3%12.9%7.9%2.4%2.5%
May 202629.9%26.2%19.5%12.7%7.8%1.9%2%
Jun 202632.4%19.9%18.1%14.2%10.9%2.7%1.9%
Jul 202634.5%20.2%15.9%11.9%13.5%2.2%1.9%
Aug 202635.3%23.6%16.3%13.8%7%2.1%1.8%
Sep 202632%27.9%15.7%13.3%6.8%2.5%1.8%

How has the HP and MSI comparison changed over the last 12 months?

  • MSI was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop Charger brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 328K to 261K.
  • Across the 12 months ending September 2026, MSI’s estimated Share of Search among laptop Charger brands worldwide moved from 8% to 6.8%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for laptop Charger brands worldwide in September 2026?

  1. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

  2. Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Other head-to-heads among laptop Charger brands

How each brand is measured

Brandwave collects information about searches that people make online using HP’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

2 branded search terms

  • hp envy printer
  • hp printer

MSI

1 branded search term

  • msi

How the Brand Demand Index is measured

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