HP vs Kodak:Which is searched more?
In September 2026, Kodak had more branded searches than HP among mini printer brands worldwide. Kodak was estimated to have 472K branded searches compared to HP’s 261K, and held a 43.4% Share of Search versus HP’s 24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HP or Kodak?
Compare the mini printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kodak, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Kodak | Canon | HP |
|---|---|---|---|
| Oct 2025 | 42.6% | 28.1% | 29.3% |
| Nov 2025 | 47.9% | 25.8% | 26.2% |
| Dec 2025 | 47.9% | 25.5% | 26.6% |
| Jan 2026 | 45.1% | 29.3% | 25.6% |
| Feb 2026 | 43% | 28% | 29% |
| Mar 2026 | 43.1% | 27.8% | 29.2% |
| Apr 2026 | 43.9% | 27.1% | 29% |
| May 2026 | 46.4% | 28.3% | 25.3% |
| Jun 2026 | 46.1% | 28.7% | 25.2% |
| Jul 2026 | 44.4% | 31.6% | 24% |
| Aug 2026 | 43.6% | 32.5% | 23.8% |
| Sep 2026 | 43.4% | 32.7% | 24% |
How has the HP and Kodak comparison changed over the last 12 months?
3 findings
- Kodak was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among mini printer brands worldwide moved from 29.3% to 24%, and its estimated monthly branded searches moved from 328K to 261K.
- Across the 12 months ending September 2026, Kodak’s estimated Share of Search among mini printer brands worldwide moved from 42.6% to 43.4%, and its estimated monthly branded searches moved from 477K to 472K.
How did search popularity change for mini printer brands worldwide in September 2026?
2 changes
Kodak’s estimated Share of Search among mini printer brands worldwide has lost ground for 3 months in a row, from 46.1% to 43.4% in September 2026.
Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.
Other head-to-heads among mini printer brands
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.