Brandwave

Home printer brands:Which brands are most popular in search?

In August 2026, Epson was the most searched among home printer brands worldwide, with an estimated 1.1M branded searches and 54.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson54.3%
  2. Canon17.2%
  3. HP15.3%
  4. Brother10.6%
  5. Lexmark2.6%

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Share of SearchLeaderboard

Compare brands that offer printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherLexmark
Oct 202552.9%15.2%19.1%9.2%3.5%
Nov 202554.5%15.1%18.4%9.1%2.9%
Dec 202553.3%15.4%19.1%9.2%3%
Jan 202654.4%16%16.7%9.7%3.1%
Feb 202652.9%15.6%19%9.3%3.2%
Mar 202653.6%15.4%18.8%9.1%3.1%
Apr 202653.6%15%19%9.4%3.1%
May 202655.5%15.5%16.6%9.8%2.7%
Jun 202656.1%15.2%16.2%9.5%3.1%
Jul 202654.2%16.8%15.5%10.9%2.5%
Aug 202654.3%17.2%15.3%10.6%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Epson

    54.3%

    held 1st · 1.1M estimated branded searches · +2.7% vs prior month · +0.1 points

  2. 2.Canon

    17.2%

    held 2nd · 356K estimated branded searches · +4.9% vs prior month · +0.4 points

  3. 3.HP

    15.3%

    held 3rd · 316K estimated branded searches · +0.86% vs prior month · -0.3 points

  4. 4.Brother

    10.6%

    held 4th · 220K estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Lexmark

    2.6%

    held 5th · 53K estimated branded searches · +4.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among home printer brands worldwide?

In August 2026, Epson was the most searched among home printer brands worldwide, with an estimated 1.1M branded searches and 54.3% estimated Share of Search within this set. Canon is in 2nd place, 37.1 percentage points behind at 17.2% Share of Search.

Global home printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson52.9% → 54.3%56.1%Jun 202652.9%Feb 20261st
Canon15.2% → 17.2%17.2%Aug 202615%Apr 20263rd → 2nd
HP19.1% → 15.3%19.1%Oct 202515.3%Aug 20262nd → 3rd
Brother9.2% → 10.6%10.9%Jul 20269.1%Nov 20254th
Lexmark3.5% → 2.6%3.5%Oct 20252.5%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among home printer brands worldwide increased from 52.9% to 54.3%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among home printer brands worldwide increased from 15.2% to 17.2%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide decreased from 19.1% to 15.3%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide increased from 9.2% to 10.6%.
  • Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among home printer brands worldwide decreased from 3.5% to 2.6%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among home printer brands worldwide peaked at 56.1% in June 2026 and was lowest at 52.9% in February 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among home printer brands worldwide peaked at 17.2% in August 2026 and was lowest at 15% in April 2026.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide peaked at 10.9% in July 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among home printer brands worldwide peaked at 3.5% in October 2025 and was lowest at 2.5% in July 2026.
  • Across the 11 months ending August 2026, Canon rose from 3rd to 2nd among home printer brands worldwide.
  • Across the 11 months ending August 2026, HP fell from 2nd to 3rd among home printer brands worldwide.

How did search popularity change for home printer brands worldwide in August 2026?

  1. HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.

  2. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

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