Brandwave

Label printer brands:Which are searched most?

In September 2026, Epson was the most searched among label printer brands worldwide, with an estimated 871K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson62.8%
  2. Brother15.4%
  3. DYMO13.4%
  4. Rollo7.9%
  5. Brady0.48%
  6. Zebra0.02%

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Share of SearchLeaderboard

Compare the label printer brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among label printer brands worldwide, by month

Share of Search by month for Epson, Brother, DYMO, Rollo. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherDYMORolloBradyZebra
Oct 202562.3%13.3%13.7%10%0.6%0.02%
Nov 202563.7%12.9%13%9.9%0.48%0.02%
Dec 202564%13%12.7%9.9%0.4%0.02%
Jan 202665%13.7%12.2%8.6%0.42%0.02%
Feb 202664.6%13.7%12.5%8.5%0.63%0.02%
Mar 202664.2%13.1%12%10.1%0.6%0.02%
Apr 202664.1%13.5%11.6%10.3%0.5%0.02%
May 202664%13.6%11.6%10.3%0.51%0.02%
Jun 202664.6%13.7%10.7%10.4%0.51%0.02%
Jul 202663.6%16.1%11.5%8.3%0.5%0.02%
Aug 202663.5%15.5%12.4%8%0.48%0.04%
Sep 202662.8%15.4%13.4%7.9%0.48%0.02%

This month’s ranking, September 2026

  1. 1.Epson

    62.8%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Brother

    15.4%

    Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    13.4%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.

  4. 4.Rollo

    7.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Brady

    0.48%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zebra

    0.02%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among label printer brands worldwide?

In September 2026, Epson was the most searched among label printer brands worldwide, with an estimated 871K branded searches and 62.8% estimated Share of Search within this set. Brother is in 2nd place, 47.4 percentage points behind at 15.4% Share of Search.

Global label printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson62.3% → 62.8%65%Jan 202662.3%Oct 20251st
Brother13.3% → 15.4%16.1%Jul 202612.9%Nov 20253rd → 2nd
DYMO13.7% → 13.4%13.7%Oct 202510.7%Jun 20262nd → 3rd
Rollo10% → 7.9%10.4%Jun 20267.9%Sep 20264th
Brady0.6% → 0.48%0.63%Feb 20260.4%Dec 20255th
Zebra0.02%0.04%Aug 20260.02%Apr 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printer brands worldwide increased from 13.3% to 15.4%.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide decreased from 10% to 7.9%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among label printer brands worldwide peaked at 65% in January 2026 and was lowest at 62.3% in October 2025.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printer brands worldwide peaked at 16.1% in July 2026 and was lowest at 12.9% in November 2025.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label printer brands worldwide peaked at 13.7% in October 2025 and was lowest at 10.7% in June 2026.
  • Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide peaked at 10.4% in June 2026 and was lowest at 7.9% in September 2026.
  • Across the 12 months ending September 2026, Brother rose from 3rd to 2nd among label printer brands worldwide.
  • Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label printer brands worldwide.
  • Across the 12 months ending September 2026, Epson, Brady and Zebra held steady: their estimated Share of Search among label printer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for label printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.

  2. In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.

  3. Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

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