How popular isRollo in search?
In September 2026, there were an estimated 110K branded searches for Rollo worldwide which is down 18.5% over the last 12 months. Rollo holds 7.9% estimated Share of Search among label printer brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which label printer brands compete with Rollo?
Share of Search by month for Epson, Brother, DYMO, Rollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | DYMO | Rollo | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 13.3% | 13.7% | 10% | 0.6% | 0.02% |
| Nov 2025 | 63.7% | 12.9% | 13% | 9.9% | 0.48% | 0.02% |
| Dec 2025 | 64% | 13% | 12.7% | 9.9% | 0.4% | 0.02% |
| Jan 2026 | 65% | 13.7% | 12.2% | 8.6% | 0.42% | 0.02% |
| Feb 2026 | 64.6% | 13.7% | 12.5% | 8.5% | 0.63% | 0.02% |
| Mar 2026 | 64.2% | 13.1% | 12% | 10.1% | 0.6% | 0.02% |
| Apr 2026 | 64.1% | 13.5% | 11.6% | 10.3% | 0.5% | 0.02% |
| May 2026 | 64% | 13.6% | 11.6% | 10.3% | 0.51% | 0.02% |
| Jun 2026 | 64.6% | 13.7% | 10.7% | 10.4% | 0.51% | 0.02% |
| Jul 2026 | 63.6% | 16.1% | 11.5% | 8.3% | 0.5% | 0.02% |
| Aug 2026 | 63.5% | 15.5% | 12.4% | 8% | 0.48% | 0.04% |
| Sep 2026 | 62.8% | 15.4% | 13.4% | 7.9% | 0.48% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 871K | 0% | -0.7 points | |
| 2, held 2nd | 15.4% | 213K | 0% | -0.2 points | |
| 3, held 3rd | 13.4% | 186K | +9.7% | +1 points | |
| 4, held 4th | 7.9% | 110K | 0% | -0.1 points | |
| 5, held 5th | 0.48% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.02% | 320 | -45.8% | 0 points |
1.
Epson
62.8%
Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Brother15.4%
Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
DYMO
13.4%
Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.
4.
Rollo7.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Brady
0.48%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Zebra0.02%
Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.
Compare search popularity between Rollo and its closest rivals
How has branded search demand for Rollo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rollo worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide decreased from 10% to 7.9%.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide peaked at 10.4% in June 2026 and was lowest at 7.9% in September 2026.
How did search popularity change for label printer brands worldwide in September 2026?
5 changes
In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.
In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.
Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.
Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Where does Rollo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label printer brands | 4th of 6 | 7.9% | Shown above |
| Label maker brands | 3rd of 10 | 12.4% | Show ranking |
How is Rollo measured?
Brandwave collects information about searches that people make online using Rollo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rollo
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Is Rollo your brand?
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