Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 13.4% estimated Share of Search among label printer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson62.8%
  2. Brother15.4%
  3. DYMO13.4%
  4. Rollo7.9%
  5. Brady0.48%
  6. Zebra0.02%
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Which label printer brands compete with DYMO?

DYMO against label printer brands worldwide, by month

Share of Search by month for Epson, Brother, DYMO, Rollo. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherDYMORolloBradyZebra
Oct 202562.3%13.3%13.7%10%0.6%0.02%
Nov 202563.7%12.9%13%9.9%0.48%0.02%
Dec 202564%13%12.7%9.9%0.4%0.02%
Jan 202665%13.7%12.2%8.6%0.42%0.02%
Feb 202664.6%13.7%12.5%8.5%0.63%0.02%
Mar 202664.2%13.1%12%10.1%0.6%0.02%
Apr 202664.1%13.5%11.6%10.3%0.5%0.02%
May 202664%13.6%11.6%10.3%0.51%0.02%
Jun 202664.6%13.7%10.7%10.4%0.51%0.02%
Jul 202663.6%16.1%11.5%8.3%0.5%0.02%
Aug 202663.5%15.5%12.4%8%0.48%0.04%
Sep 202662.8%15.4%13.4%7.9%0.48%0.02%

  1. 1.Epson

    62.8%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Brother

    15.4%

    Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    13.4%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.

  4. 4.Rollo

    7.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Brady

    0.48%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zebra

    0.02%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label printer brands worldwide peaked at 13.7% in October 2025 and was lowest at 10.7% in June 2026.
  • Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label printer brands worldwide.

How did search popularity change for label printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.

  2. In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.

  3. Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does DYMO compete?

DYMO is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat Shrink brands3rd of 52.1%Show ranking
Label makers4th of 62.8%Show ranking
Label printer brands3rd of 613.4%Shown above
Label Tape brands2nd of 317.5%Show ranking
Label maker brands2nd of 1021%Show ranking
Barcode Labels brands2nd of 432.7%Show ranking
Barcode Printer brands2nd of 634%Show ranking
Label printing2nd of 637.5%Show ranking
Label Machine brands2nd of 345.9%Show ranking

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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