Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 45.9% estimated Share of Search among label Machine brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother52.5%
  2. DYMO45.9%
  3. Brady1.6%
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Which label Machine brands compete with DYMO?

DYMO against label Machine brands worldwide, by month

Share of Search by month for Brother, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBrady
Oct 202548.2%49.6%2.2%
Nov 202549%49.2%1.8%
Dec 202549.8%48.6%1.5%
Jan 202652.2%46.2%1.6%
Feb 202651.1%46.6%2.3%
Mar 202650.8%46.8%2.4%
Apr 202652.8%45.2%2%
May 202652.8%45.2%2%
Jun 202655.1%42.9%2.1%
Jul 202657.4%40.8%1.8%
Aug 202654.7%43.6%1.7%
Sep 202652.5%45.9%1.6%

  1. 1.Brother

    52.5%

    Held 1st. 213K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.DYMO

    45.9%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.3 points.

  3. 3.Brady

    1.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label Machine brands worldwide decreased from 49.6% to 45.9%.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label Machine brands worldwide peaked at 49.6% in October 2025 and was lowest at 40.8% in July 2026.
  • Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among label Machine brands worldwide.

How did search popularity change for label Machine brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label Machine brands worldwide, from 43.6% to 45.9%.

  2. In September 2026, Brother lost estimated Share of Search among label Machine brands worldwide, from 54.7% to 52.5%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does DYMO compete?

DYMO is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat Shrink brands3rd of 52.1%Show ranking
Label makers4th of 62.8%Show ranking
Label printer brands3rd of 613.4%Show ranking
Label Tape brands2nd of 317.5%Show ranking
Label maker brands2nd of 1021%Show ranking
Barcode Labels brands2nd of 432.7%Show ranking
Barcode Printer brands2nd of 634%Show ranking
Label printing2nd of 637.5%Show ranking
Label Machine brands2nd of 345.9%Shown above

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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