Brandwave

How popular isBrother in search?

In September 2026, there were an estimated 485K branded searches for Brother worldwide which is down 6.9% over the last 12 months. Brother holds 71.6% estimated Share of Search among label machine brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother71.6%
  2. DYMO27.5%
  3. Brady0.97%
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Which label machine brands compete with Brother?

Brother against label machine brands worldwide, by month

Share of Search by month for Brother, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherDYMOBrady
Oct 202572.9%25.9%1.1%
Nov 202573.4%25.6%0.95%
Dec 202578.6%20.7%0.65%
Jan 202674.9%24.2%0.84%
Feb 202674%24.7%1.2%
Mar 202675.3%23.5%1.2%
Apr 202674.4%24.5%1.1%
May 202675.3%23.6%1%
Jun 202675.4%23.5%1.1%
Jul 202676.2%22.8%0.99%
Aug 202674.1%24.9%0.97%
Sep 202671.6%27.5%0.97%

  1. 1.Brother

    71.6%

    Held 1st. 485K estimated branded searches, -4% vs prior month. Share -2.6 points.

  2. 2.DYMO

    27.5%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.6 points.

  3. 3.Brady

    0.97%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Brother and its closest rivals

Every comparison with Brother

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide fell from 521K to 485K.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide decreased from 72.9% to 71.6%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide peaked at 78.6% in December 2025 and was lowest at 71.6% in September 2026.

How did search popularity change for label machine brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 24.9% to 27.5%.

  2. In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 74.1% to 71.6%.

  3. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Brother compete?

Brother is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Printer ink brands4th of 613.5%Show ranking
Laser printer brands3rd of 514.6%Show ranking
Printer toner brands3rd of 615.4%Show ranking
Printer brands3rd of 515.4%Show ranking
Home printer brands3rd of 515.9%Show ranking
Embroidery machine brands2nd of 526.9%Show ranking
Label printer brands2nd of 628.3%Show ranking
Ink cartridges brands2nd of 328.3%Show ranking
Label makers2nd of 529.7%Show ranking
Craft cutting machine brands2nd of 535.9%Show ranking
Label printing1st of 658.5%Show ranking
Bobbin case brands1st of 564.9%Show ranking
Sewing machine brands1st of 564.9%Show ranking
Barcode printer brands1st of 466%Show ranking
Overlocker brands1st of 567.4%Show ranking
Sowing machine brands1st of 468.8%Show ranking
Label machine brands1st of 371.6%Shown above
Bobbin winder brands1st of 474%Show ranking
Overlock machine brands1st of 380%Show ranking

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • brother bobbin case
  • brother bobbin winder
  • brother craft cutting machine
  • brother embroidery machine
  • brother overlock machine
  • brother overlocker
  • brother printer
  • brother sewing machine
  • brother sowing machine
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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