Brother vs DYMO:Which is searched more?
In September 2026, Brother had more branded searches than DYMO among label machine brands worldwide. Brother was estimated to have 485K branded searches compared to DYMO’s 186K, and held a 71.6% Share of Search versus DYMO’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or DYMO?
Compare the label machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady |
|---|---|---|---|
| Oct 2025 | 72.9% | 25.9% | 1.1% |
| Nov 2025 | 73.4% | 25.6% | 0.95% |
| Dec 2025 | 78.6% | 20.7% | 0.65% |
| Jan 2026 | 74.9% | 24.2% | 0.84% |
| Feb 2026 | 74% | 24.7% | 1.2% |
| Mar 2026 | 75.3% | 23.5% | 1.2% |
| Apr 2026 | 74.4% | 24.5% | 1.1% |
| May 2026 | 75.3% | 23.6% | 1% |
| Jun 2026 | 75.4% | 23.5% | 1.1% |
| Jul 2026 | 76.2% | 22.8% | 0.99% |
| Aug 2026 | 74.1% | 24.9% | 0.97% |
| Sep 2026 | 71.6% | 27.5% | 0.97% |
How has the Brother and DYMO comparison changed over the last 12 months?
3 findings
- Brother was ahead of DYMO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide moved from 72.9% to 71.6%, and its estimated monthly branded searches moved from 521K to 485K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 185K to 186K.
How did search popularity change for label machine brands worldwide in September 2026?
2 changes
In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 24.9% to 27.5%.
In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 74.1% to 71.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
10 branded search terms
- brother bobbin case
- brother bobbin winder
- brother craft cutting machine
- brother embroidery machine
- brother overlock machine
- brother overlocker
- brother printer
- brother sewing machine
- brother sowing machine
- printer brother
DYMO
4 branded search terms
- dymo
- dymo label maker
- dymo labelwriter450
- dymo letratag
Put your own brand in this comparison
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