Label machine brands:Which are searched most?
In September 2026, Brother was the most searched among label machine brands worldwide, with an estimated 213K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the label machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady |
|---|---|---|---|
| Oct 2025 | 48.2% | 49.6% | 2.2% |
| Nov 2025 | 49% | 49.2% | 1.8% |
| Dec 2025 | 49.8% | 48.6% | 1.5% |
| Jan 2026 | 52.2% | 46.2% | 1.6% |
| Feb 2026 | 51.1% | 46.6% | 2.3% |
| Mar 2026 | 50.8% | 46.8% | 2.4% |
| Apr 2026 | 52.8% | 45.2% | 2% |
| May 2026 | 52.8% | 45.2% | 2% |
| Jun 2026 | 55.1% | 42.9% | 2.1% |
| Jul 2026 | 57.4% | 40.8% | 1.8% |
| Aug 2026 | 54.7% | 43.6% | 1.7% |
| Sep 2026 | 52.5% | 45.9% | 1.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 213K | 0% | -2.2 points | |
| 2, held 2nd | 45.9% | 186K | +9.7% | +2.3 points | |
| 3, held 3rd | 1.6% | 6.6K | 0% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among label machine brands worldwide?
3 brands
In September 2026, Brother was the most searched among label machine brands worldwide, with an estimated 213K branded searches and 52.5% estimated Share of Search within this set. DYMO is in 2nd place, 6.6 percentage points behind at 45.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Brother | 48.2% → 52.5% | 57.4%Jul 2026 | 48.2%Oct 2025 | 2nd → 1st |
 DYMO | 49.6% → 45.9% | 49.6%Oct 2025 | 40.8%Jul 2026 | 1st → 2nd |
 Brady | 2.2% → 1.6% | 2.4%Mar 2026 | 1.5%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide increased from 48.2% to 52.5%.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide decreased from 49.6% to 45.9%.
- Across the 12 months ending September 2026, Brady’s estimated Share of Search among label machine brands worldwide decreased from 2.2% to 1.6%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide peaked at 57.4% in July 2026 and was lowest at 48.2% in October 2025.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide peaked at 49.6% in October 2025 and was lowest at 40.8% in July 2026.
- Across the 12 months ending September 2026, Brother rose from 2nd to 1st among label machine brands worldwide.
- Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among label machine brands worldwide.
How did search popularity change for label machine brands worldwide in September 2026?
3 changes
In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 43.6% to 45.9%.
In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 54.7% to 52.5%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
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