How popular isBrady in search?
In September 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 12 months. Brady holds 1.6% estimated Share of Search among label machine brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which label machine brands compete with Brady?
Share of Search by month for Brother, DYMO, Brady. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady |
|---|---|---|---|
| Oct 2025 | 48.2% | 49.6% | 2.2% |
| Nov 2025 | 49% | 49.2% | 1.8% |
| Dec 2025 | 49.8% | 48.6% | 1.5% |
| Jan 2026 | 52.2% | 46.2% | 1.6% |
| Feb 2026 | 51.1% | 46.6% | 2.3% |
| Mar 2026 | 50.8% | 46.8% | 2.4% |
| Apr 2026 | 52.8% | 45.2% | 2% |
| May 2026 | 52.8% | 45.2% | 2% |
| Jun 2026 | 55.1% | 42.9% | 2.1% |
| Jul 2026 | 57.4% | 40.8% | 1.8% |
| Aug 2026 | 54.7% | 43.6% | 1.7% |
| Sep 2026 | 52.5% | 45.9% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 213K | 0% | -2.2 points | |
| 2, held 2nd | 45.9% | 186K | +9.7% | +2.3 points | |
| 3, held 3rd | 1.6% | 6.6K | 0% | -0.1 points |
Compare search popularity between Brady and its closest rivals
Every comparison with Brady
9 comparisons
How has branded search demand for Brady changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Brady’s estimated Share of Search among label machine brands worldwide decreased from 2.2% to 1.6%.
How did search popularity change for label machine brands worldwide in September 2026?
3 changes
In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 43.6% to 45.9%.
In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 54.7% to 52.5%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Where does Brady compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label printer brands | 5th of 6 | 0.48% | Show ranking |
| Label tape brands | 3rd of 3 | 0.62% | Show ranking |
| Label maker brands | 5th of 6 | 1.3% | Show ranking |
| Label printing | 4th of 6 | 1.3% | Show ranking |
| Barcode printer brands | 3rd of 4 | 1.6% | Show ranking |
| Label machine brands | 3rd of 3 | 1.6% | Shown above |
How is Brady measured?
Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brady labels
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Is Brady your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.