Brandwave

How popular isBrady in search?

In September 2026, there were an estimated 6.6K branded searches for Brady worldwide which is down 18.5% over the last 12 months. Brady holds 0.48% estimated Share of Search among label printer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson62.8%
  2. Brother15.4%
  3. DYMO13.4%
  4. Rollo7.9%
  5. Brady0.48%
  6. Zebra0.02%
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Which label printer brands compete with Brady?

Brady against label printer brands worldwide, by month

Share of Search by month for Epson, Brother, DYMO, Rollo, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherDYMORolloBradyZebra
Oct 202562.3%13.3%13.7%10%0.6%0.02%
Nov 202563.7%12.9%13%9.9%0.48%0.02%
Dec 202564%13%12.7%9.9%0.4%0.02%
Jan 202665%13.7%12.2%8.6%0.42%0.02%
Feb 202664.6%13.7%12.5%8.5%0.63%0.02%
Mar 202664.2%13.1%12%10.1%0.6%0.02%
Apr 202664.1%13.5%11.6%10.3%0.5%0.02%
May 202664%13.6%11.6%10.3%0.51%0.02%
Jun 202664.6%13.7%10.7%10.4%0.51%0.02%
Jul 202663.6%16.1%11.5%8.3%0.5%0.02%
Aug 202663.5%15.5%12.4%8%0.48%0.04%
Sep 202662.8%15.4%13.4%7.9%0.48%0.02%

  1. 1.Epson

    62.8%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Brother

    15.4%

    Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    13.4%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.

  4. 4.Rollo

    7.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Brady

    0.48%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zebra

    0.02%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Brady and its closest rivals

Every comparison with Brady

How has branded search demand for Brady changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brady worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among label printer brands worldwide held steady, from 0.6% to 0.48%.

How did search popularity change for label printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.

  2. In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.

  3. Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Brady compete?

Brady is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands5th of 60.48%Shown above
Label tape brands3rd of 30.62%Show ranking
Label maker brands5th of 61.3%Show ranking
Label printing4th of 61.3%Show ranking
Barcode printer brands3rd of 41.6%Show ranking
Label machine brands3rd of 31.6%Show ranking

How is Brady measured?

Brandwave collects information about searches that people make online using Brady’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brady labels

Do you work for Brady? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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