Brandwave

How popular isEpson in search?

In September 2026, there were an estimated 871K branded searches for Epson worldwide which held steady over the last 12 months. Epson holds 62.8% estimated Share of Search among label printer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson62.8%
  2. Brother15.4%
  3. DYMO13.4%
  4. Rollo7.9%
  5. Brady0.48%
  6. Zebra0.02%
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Which label printer brands compete with Epson?

Epson against label printer brands worldwide, by month

Share of Search by month for Epson, Brother, DYMO, Rollo. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherDYMORolloBradyZebra
Oct 202562.3%13.3%13.7%10%0.6%0.02%
Nov 202563.7%12.9%13%9.9%0.48%0.02%
Dec 202564%13%12.7%9.9%0.4%0.02%
Jan 202665%13.7%12.2%8.6%0.42%0.02%
Feb 202664.6%13.7%12.5%8.5%0.63%0.02%
Mar 202664.2%13.1%12%10.1%0.6%0.02%
Apr 202664.1%13.5%11.6%10.3%0.5%0.02%
May 202664%13.6%11.6%10.3%0.51%0.02%
Jun 202664.6%13.7%10.7%10.4%0.51%0.02%
Jul 202663.6%16.1%11.5%8.3%0.5%0.02%
Aug 202663.5%15.5%12.4%8%0.48%0.04%
Sep 202662.8%15.4%13.4%7.9%0.48%0.02%

  1. 1.Epson

    62.8%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Brother

    15.4%

    Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    13.4%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.

  4. 4.Rollo

    7.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Brady

    0.48%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zebra

    0.02%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Epson and its closest rivals

Every comparison with Epson

How has branded search demand for Epson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 841K to 871K.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among label printer brands worldwide peaked at 65% in January 2026 and was lowest at 62.3% in October 2025.

How did search popularity change for label printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.

  2. In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.

  3. Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Epson compete?

Epson is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label makers2nd of 613.1%Show ranking
Portable Projector brands4th of 614.3%Show ranking
Face toner brands2nd of 1420.5%Show ranking
Printer toner brands2nd of 1420.5%Show ranking
Mini Projector brands2nd of 524.7%Show ranking
Laser Printer brands2nd of 626.6%Show ranking
Projector Screen brands2nd of 627.8%Show ranking
Receipt Scanner software2nd of 329.4%Show ranking
Projector brands2nd of 630%Show ranking
Printer ink brands1st of 637.7%Show ranking
Photo printer brands1st of 639.2%Show ranking
Printer brands1st of 546.7%Show ranking
Home printer brands1st of 549.4%Show ranking
Printer Cartridges brands1st of 451.2%Show ranking
Short Throw Projector brands1st of 352.8%Show ranking
Ink Cartridges brands1st of 360.5%Show ranking
Label printer brands1st of 662.8%Shown above
Label Tape brands1st of 381.9%Show ranking
Pos Printer brands1st of 482.6%Show ranking

How is Epson measured?

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • epson
  • epson ecotank
  • epson printer

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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