Brandwave

How popular isEpson in search?

In September 2026, there were an estimated 871K branded searches for Epson worldwide which held steady over the last 12 months. Epson holds 20.5% estimated Share of Search among face toner brands worldwide and is ranked 2nd of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon24.6%
  2. Epson20.5%
  3. Laneige10.6%
  4. COSRX9.5%
  5. Canon8.4%
  6. HP6.1%
  7. Brother5%
  8. Innisfree4.7%
  9. Kyocera3.9%
  10. Anua2.6%
  11. +4 more
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Which face toner brands compete with Epson?

Epson against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Epson, Laneige, COSRX, Canon, HP, Brother, Innisfree, Kyocera, Anua, Round Lab. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonEpsonLaneigeCOSRXCanonHPBrotherInnisfreeKyoceraAnuaRound LabThayersFuji XeroxEssano
Oct 202519.5%20.6%13.5%10.1%7.7%8%4.4%6%4%2.3%1.8%1.4%0.36%0.13%
Nov 202523%17.8%16.8%10.1%6.4%6.5%3.6%6.2%3.4%2.7%1.9%1.3%0.25%0.11%
Dec 202520%18.8%17.8%11%6.7%7%3.8%5.3%2.9%2.9%2%1.4%0.26%0.12%
Jan 202622.7%20.6%13.6%10.1%7.6%6.6%4.3%5%3.3%2.8%1.9%1.3%0.24%0.09%
Feb 202623%19.7%13%9.7%7.2%7.5%4.2%5.8%3.2%2.7%2.2%1.5%0.29%0.08%
Mar 202625.8%18.6%11.9%10.8%6.7%7%3.8%5.3%3.6%2.5%2.4%1.4%0.26%0.1%
Apr 202628.1%18.5%9.9%11%6.5%7%3.9%5.4%3%2.5%2.5%1.4%0.27%0.1%
May 202628.6%18.7%10.1%11.4%6.5%5.8%4%5.5%3%2.2%2.5%1.4%0.27%0.15%
Jun 202629.9%19.6%8.6%9.8%6.9%6%4.2%4.7%3.2%2.6%2.6%1.5%0.28%0.1%
Jul 202625.1%20.2%10.8%9.7%8.1%6.2%5.1%4.8%3.2%2.2%2.7%1.5%0.24%0.11%
Aug 202624.6%20.5%10.6%9.6%8.4%6.2%5%4.7%3.2%2.6%2.7%1.5%0.23%0.1%
Sep 202624.6%20.5%10.6%9.5%8.4%6.1%5%4.7%3.9%2.6%2.2%1.5%0.23%0.1%

  1. 1.Beauty of Joseon

    24.6%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share 0 points.

  2. 2.Epson

    20.5%

    Held 2nd. 871K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Laneige

    10.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.COSRX

    9.5%

    Held 4th. 402K estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  5. 5.Canon

    8.4%

    Held 5th. 356K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HP

    6.1%

    Held 6th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Brother

    5%

    Held 7th. 213K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Innisfree

    4.7%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Kyocera

    3.9%

    Held 9th. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Anua

    2.6%

    Moved from 11th to 10th. 110K estimated branded searches, +0.27% vs prior month. Share 0 points.

  11. 11.Round Lab

    2.2%

    Moved from 10th to 11th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  12. 12.Thayers

    1.5%

    Held 12th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fuji Xerox

    0.23%

    Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Essano

    0.1%

    Held 14th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Epson and its closest rivals

Every comparison with Epson

How has branded search demand for Epson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson worldwide held steady, from 841K to 871K.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among face toner brands worldwide peaked at 20.6% in October 2025 and was lowest at 17.8% in November 2025.
  • Across the 12 months ending September 2026, Epson fell from 1st to 2nd among face toner brands worldwide.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among face toner brands worldwide, from 3.2% to 3.9%.

  2. Beauty of Joseon’s estimated Share of Search among face toner brands worldwide has lost ground for 3 months in a row, from 29.9% to 24.6% in September 2026.

  3. In September 2026, Anua rose from 11th to 10th among face toner brands worldwide.

  4. In September 2026, Round Lab fell from 10th to 11th among face toner brands worldwide.

  5. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  6. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

Where does Epson compete?

Epson is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Robot Arm brands3rd of 76.3%Show ranking
Label makers2nd of 613.1%Show ranking
Portable Projector brands4th of 614.3%Show ranking
Document Camera brands3rd of 319.7%Show ranking
Face toner brands2nd of 1420.5%Shown above
Printer toner brands2nd of 1420.5%Show ranking
Mini Projector brands2nd of 524.7%Show ranking
Laser Printer brands2nd of 626.6%Show ranking
Projector Screen brands2nd of 627.8%Show ranking
Receipt Scanner software2nd of 329.4%Show ranking
Projector brands2nd of 630%Show ranking
Printer ink brands1st of 637.7%Show ranking
Photo printer brands1st of 639.2%Show ranking
Printer brands1st of 546.7%Show ranking
Home printer brands1st of 549.4%Show ranking
Printer Cartridges brands1st of 451.2%Show ranking
Short Throw Projector brands1st of 352.8%Show ranking
Plotter Printer brands1st of 457.7%Show ranking
Ink Cartridges brands1st of 360.5%Show ranking
Label printer brands1st of 662.8%Show ranking
Label Tape brands1st of 381.9%Show ranking
Pos Printer brands1st of 482.6%Show ranking

How is Epson measured?

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • epson
  • epson ecotank
  • epson printer

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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