Brandwave

How popular isHP in search?

In September 2026, there were an estimated 1.3M branded searches for HP worldwide which is down 5.2% over the last 12 months. HP holds 7.5% estimated Share of Search among laptop brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple MacBook32.6%
  2. Lenovo27.6%
  3. Dell13.6%
  4. ASUS11.5%
  5. HP7.5%
  6. Razer5.1%
  7. Microsoft Surface2.2%
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Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 77.5%Shown below
External monitor brands4th of 511.9%Show ranking
Portable monitor brands4th of 511.9%Show ranking
Wireless keyboard brands3rd of 518.1%Show ranking
Curved monitor brands2nd of 523.7%Show ranking
Printer ink brands1st of 635.3%Show ranking
Laser printer brands1st of 538.1%Show ranking
Photo printer brands1st of 639.3%Show ranking
Printer toner brands1st of 640.2%Show ranking
Printer brands1st of 540.3%Show ranking
Home printer brands1st of 541.7%Show ranking
Plotter printer brands1st of 450.2%Show ranking
Mini printer brands1st of 360.5%Show ranking

Which laptop brands compete with HP?

HP against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, Dell, ASUS, HP, Razer, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSHPRazerMicrosoft Surface
Oct 202527.5%27.9%16%12%8.1%6.3%2.2%
Nov 202525.9%29.6%17%11%7.4%7.1%2.1%
Dec 202527.6%27.6%15.3%12%8.1%7.7%1.8%
Jan 202627.1%28%15.8%11.8%8%7.6%1.8%
Feb 202630.3%25.5%14.6%13%7.7%6.9%2%
Mar 202636.4%25.1%13.5%10.4%7.1%5.6%2%
Apr 202631.4%26.5%15.1%11.2%7.9%5.9%2.1%
May 202630.9%26.1%17%11.1%7.4%5.9%1.7%
Jun 202629.3%28.1%15.7%12.3%6.9%5.3%2.3%
Jul 202629.4%30.4%14%10.5%8.2%5.6%1.9%
Aug 202632.1%29%13.4%11.3%7.3%5.1%1.7%
Sep 202632.6%27.6%13.6%11.5%7.5%5.1%2.2%

  1. 1.Apple MacBook

    32.6%

    Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Lenovo

    27.6%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.

  3. 3.Dell

    13.6%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ASUS

    11.5%

    Held 4th. 2M estimated branded searches, -0.17% vs prior month. Share +0.2 points.

  5. 5.HP

    7.5%

    Held 5th. 1.3M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Razer

    5.1%

    Held 6th. 870K estimated branded searches, -1.4% vs prior month. Share 0 points.

  7. 7.Microsoft Surface

    2.2%

    Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide decreased from 8.1% to 7.5%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide peaked at 8.2% in July 2026 and was lowest at 6.9% in June 2026.

How did search popularity change for laptop brands worldwide in September 2026?

  1. In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 32.1% to 32.6%.

  2. In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 29% to 27.6%.

  3. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

  4. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hp envy printer
  • hp external monitor
  • hp laptop
  • hp portable monitor
  • hp printer
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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