Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 2.7% estimated Share of Search among external monitor brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lenovo48.7%
  2. Dell24%
  3. ASUS20.3%
  4. LG4.4%
  5. HP2.7%
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Which external monitor brands compete with HP?

HP against external monitor brands worldwide, by month

Share of Search by month for Lenovo, Dell, ASUS, LG, HP. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoDellASUSLGHP
Oct 202545.7%26.2%19.6%5.2%3.3%
Nov 202547.8%27.5%17.8%4%2.8%
Dec 202546.3%25.7%20.2%4.5%3.3%
Jan 202646.2%26%19.5%5.1%3.2%
Feb 202643.5%24.8%22.2%5.8%3.6%
Mar 202646.5%24.9%19.3%6.1%3.2%
Apr 202645.7%26.1%19.3%5.1%3.8%
May 202644.4%28.8%18.8%5%3%
Jun 202646.5%26%20.4%4.5%2.7%
Jul 202651.2%23.6%17.7%4.7%2.8%
Aug 202649.9%23%19.4%5.1%2.6%
Sep 202648.7%24%20.3%4.4%2.7%

  1. 1.Lenovo

    48.7%

    Held 1st. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.2 points.

  2. 2.Dell

    24%

    Held 2nd. 2.3M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.ASUS

    20.3%

    Held 3rd. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.

  4. 4.LG

    4.4%

    Held 4th. 427K estimated branded searches, -16.8% vs prior month. Share -0.7 points.

  5. 5.HP

    2.7%

    Held 5th. 261K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among external monitor brands worldwide decreased from 3.3% to 2.7%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among external monitor brands worldwide peaked at 3.8% in April 2026 and was lowest at 2.6% in August 2026.

How did search popularity change for external monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among external monitor brands worldwide, from 23% to 24%.

  2. In September 2026, ASUS gained estimated Share of Search among external monitor brands worldwide, from 19.4% to 20.3%.

  3. In September 2026, Lenovo lost estimated Share of Search among external monitor brands worldwide, from 49.9% to 48.7%.

  4. In September 2026, LG lost estimated Share of Search among external monitor brands worldwide, from 5.1% to 4.4%.

  5. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Show ranking
External monitor brands5th of 52.7%Shown above
Portable monitor brands5th of 52.7%Show ranking
Wireless keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser printer brands4th of 512.7%Show ranking
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Plotter printer brands3rd of 417.3%Show ranking
Mini printer brands3rd of 324%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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