Brandwave

How popular isDell in search?

In September 2026, there were an estimated 2.3M branded searches for Dell worldwide which is down 12.5% over the last 12 months. Dell holds 24% estimated Share of Search among external monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lenovo48.7%
  2. Dell24%
  3. ASUS20.3%
  4. LG4.4%
  5. HP2.7%
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Which external monitor brands compete with Dell?

Dell against external monitor brands worldwide, by month

Share of Search by month for Lenovo, Dell, ASUS, LG, HP. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoDellASUSLGHP
Oct 202545.7%26.2%19.6%5.2%3.3%
Nov 202547.8%27.5%17.8%4%2.8%
Dec 202546.3%25.7%20.2%4.5%3.3%
Jan 202646.2%26%19.5%5.1%3.2%
Feb 202643.5%24.8%22.2%5.8%3.6%
Mar 202646.5%24.9%19.3%6.1%3.2%
Apr 202645.7%26.1%19.3%5.1%3.8%
May 202644.4%28.8%18.8%5%3%
Jun 202646.5%26%20.4%4.5%2.7%
Jul 202651.2%23.6%17.7%4.7%2.8%
Aug 202649.9%23%19.4%5.1%2.6%
Sep 202648.7%24%20.3%4.4%2.7%

  1. 1.Lenovo

    48.7%

    Held 1st. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.2 points.

  2. 2.Dell

    24%

    Held 2nd. 2.3M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.ASUS

    20.3%

    Held 3rd. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.

  4. 4.LG

    4.4%

    Held 4th. 427K estimated branded searches, -16.8% vs prior month. Share -0.7 points.

  5. 5.HP

    2.7%

    Held 5th. 261K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Dell and its closest rivals

Every comparison with Dell

How has branded search demand for Dell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell worldwide fell from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among external monitor brands worldwide decreased from 26.2% to 24%.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among external monitor brands worldwide peaked at 28.8% in May 2026 and was lowest at 23% in August 2026.

How did search popularity change for external monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among external monitor brands worldwide, from 23% to 24%.

  2. In September 2026, ASUS gained estimated Share of Search among external monitor brands worldwide, from 19.4% to 20.3%.

  3. In September 2026, Lenovo lost estimated Share of Search among external monitor brands worldwide, from 49.9% to 48.7%.

  4. In September 2026, LG lost estimated Share of Search among external monitor brands worldwide, from 5.1% to 4.4%.

  5. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands3rd of 714.4%Show ranking
External monitor brands2nd of 524%Shown above
Portable monitor brands2nd of 524%Show ranking
Wireless keyboard brands1st of 538.4%Show ranking
Computer monitor brands1st of 543.7%Show ranking
Curved monitor brands1st of 553.1%Show ranking

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

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How the Brand Demand Index is measured

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