Brandwave

How popular isDell in search?

In September 2026, there were an estimated 2.3M branded searches for Dell worldwide which is down 12.5% over the last 12 months. Dell holds 26.1% estimated Share of Search among portable monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lenovo53%
  2. Dell26.1%
  3. ASUS20.7%
  4. LG0.2%
  5. HP0.03%
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Which portable monitor brands compete with Dell?

Dell against portable monitor brands worldwide, by month

Share of Search by month for Lenovo, Dell, ASUS. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoDellASUSLGHP
Oct 202550.6%29%20.1%0.24%0.03%
Nov 202551.9%29.9%17.9%0.27%0.02%
Dec 202550.9%28.2%20.5%0.25%0.03%
Jan 202651.1%28.7%19.9%0.24%0.03%
Feb 202648.7%27.8%23.3%0.28%0.03%
Mar 202651.7%27.8%20.2%0.25%0.03%
Apr 202650.8%29%19.9%0.29%0.03%
May 202648.8%31.7%19.1%0.28%0.02%
Jun 202650.6%28.3%20.8%0.25%0.02%
Jul 202656%25.8%17.9%0.27%0.02%
Aug 202654.6%25.2%19.9%0.24%0.03%
Sep 202653%26.1%20.7%0.2%0.03%

  1. 1.Lenovo

    53%

    Held 1st. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.7 points.

  2. 2.Dell

    26.1%

    Held 2nd. 2.3M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.ASUS

    20.7%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.LG

    0.2%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.HP

    0.03%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dell and its closest rivals

Every comparison with Dell

How has branded search demand for Dell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell worldwide fell from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among portable monitor brands worldwide decreased from 29% to 26.1%.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among portable monitor brands worldwide peaked at 31.7% in May 2026 and was lowest at 25.2% in August 2026.

How did search popularity change for portable monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among portable monitor brands worldwide, from 25.2% to 26.1%.

  2. In September 2026, ASUS gained estimated Share of Search among portable monitor brands worldwide, from 19.9% to 20.7%.

  3. In September 2026, Lenovo lost estimated Share of Search among portable monitor brands worldwide, from 54.6% to 53%.

  4. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for HP worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands3rd of 714.1%Show ranking
Portable monitor brands2nd of 526.1%Shown above
External monitor brands2nd of 526.1%Show ranking
Wireless keyboard brands1st of 543.5%Show ranking
Computer monitor brands2nd of 542.2%Show ranking
Curved monitor brands1st of 558%Show ranking

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

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How the Brand Demand Index is measured

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