Brandwave

ASUS vs Dell:Which is searched more?

In September 2026, Dell had more branded searches than ASUS among external Monitor brands worldwide. Dell was estimated to have 2.3M branded searches compared to ASUS’s 2M, and held a 24% Share of Search versus ASUS’s 20.3%. These are worldwide searches for English-language branded terms.

Share of Search among external Monitor brands worldwide in September 2026Which is more popular in search, ASUS or Dell?
ASUS20.3%2M searches
vs
Dell24%2.3M searches

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Which is more popular in search, ASUS or Dell?

Compare the external monitor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and Dell among external Monitor brands worldwide, by month

Share of Search by month for Dell, ASUS. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoDellASUSLGHP
Oct 202545.7%26.2%19.6%5.2%3.3%
Nov 202547.8%27.5%17.8%4%2.8%
Dec 202546.3%25.7%20.2%4.5%3.3%
Jan 202646.2%26%19.5%5.1%3.2%
Feb 202643.5%24.8%22.2%5.8%3.6%
Mar 202646.5%24.9%19.3%6.1%3.2%
Apr 202645.7%26.1%19.3%5.1%3.8%
May 202644.4%28.8%18.8%5%3%
Jun 202646.5%26%20.4%4.5%2.7%
Jul 202651.2%23.6%17.7%4.7%2.8%
Aug 202649.9%23%19.4%5.1%2.6%
Sep 202648.7%24%20.3%4.4%2.7%

How has the ASUS and Dell comparison changed over the last 12 months?

  • Dell was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among external Monitor brands worldwide moved from 19.6% to 20.3%, and its estimated monthly branded searches held steady at 2M.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among external Monitor brands worldwide moved from 26.2% to 24%, and its estimated monthly branded searches moved from 2.6M to 2.3M.

How did search popularity change for external Monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among external Monitor brands worldwide, from 23% to 24%.

  2. In September 2026, ASUS gained estimated Share of Search among external Monitor brands worldwide, from 19.4% to 20.3%.

Other head-to-heads among external Monitor brands

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

5 branded search terms

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

Dell

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

How the Brand Demand Index is measured

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