Beauty of Joseon vs Epson:Which is searched more?
In September 2026, Beauty of Joseon had more branded searches than Epson among face toner brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Epson’s 871K, and held a 24.6% Share of Search versus Epson’s 20.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Epson?
Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Epson. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Epson | Laneige | COSRX | Canon | HP | Brother | Innisfree | Kyocera | Anua | Round Lab | Thayers | Fuji Xerox | Essano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 20.6% | 13.5% | 10.1% | 7.7% | 8% | 4.4% | 6% | 4% | 2.3% | 1.8% | 1.4% | 0.36% | 0.13% |
| Nov 2025 | 23% | 17.8% | 16.8% | 10.1% | 6.4% | 6.5% | 3.6% | 6.2% | 3.4% | 2.7% | 1.9% | 1.3% | 0.25% | 0.11% |
| Dec 2025 | 20% | 18.8% | 17.8% | 11% | 6.7% | 7% | 3.8% | 5.3% | 2.9% | 2.9% | 2% | 1.4% | 0.26% | 0.12% |
| Jan 2026 | 22.7% | 20.6% | 13.6% | 10.1% | 7.6% | 6.6% | 4.3% | 5% | 3.3% | 2.8% | 1.9% | 1.3% | 0.24% | 0.09% |
| Feb 2026 | 23% | 19.7% | 13% | 9.7% | 7.2% | 7.5% | 4.2% | 5.8% | 3.2% | 2.7% | 2.2% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 25.8% | 18.6% | 11.9% | 10.8% | 6.7% | 7% | 3.8% | 5.3% | 3.6% | 2.5% | 2.4% | 1.4% | 0.26% | 0.1% |
| Apr 2026 | 28.1% | 18.5% | 9.9% | 11% | 6.5% | 7% | 3.9% | 5.4% | 3% | 2.5% | 2.5% | 1.4% | 0.27% | 0.1% |
| May 2026 | 28.6% | 18.7% | 10.1% | 11.4% | 6.5% | 5.8% | 4% | 5.5% | 3% | 2.2% | 2.5% | 1.4% | 0.27% | 0.15% |
| Jun 2026 | 29.9% | 19.6% | 8.6% | 9.8% | 6.9% | 6% | 4.2% | 4.7% | 3.2% | 2.6% | 2.6% | 1.5% | 0.28% | 0.1% |
| Jul 2026 | 25.1% | 20.2% | 10.8% | 9.7% | 8.1% | 6.2% | 5.1% | 4.8% | 3.2% | 2.2% | 2.7% | 1.5% | 0.24% | 0.11% |
| Aug 2026 | 24.6% | 20.5% | 10.6% | 9.6% | 8.4% | 6.2% | 5% | 4.7% | 3.2% | 2.6% | 2.7% | 1.5% | 0.23% | 0.1% |
| Sep 2026 | 24.6% | 20.5% | 10.6% | 9.5% | 8.4% | 6.1% | 5% | 4.7% | 3.9% | 2.6% | 2.2% | 1.5% | 0.23% | 0.1% |
How has the Beauty of Joseon and Epson comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Beauty of Joseon took it in November 2025.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face toner brands worldwide moved from 19.5% to 24.6%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among face toner brands worldwide moved from 20.6% to 20.5%, and its estimated monthly branded searches moved from 841K to 871K.
How did search popularity change for face toner brands worldwide in September 2026?
1 change
Beauty of Joseon’s estimated Share of Search among face toner brands worldwide has lost ground for 3 months in a row, from 29.9% to 24.6% in September 2026.
Other head-to-heads among face toner brands
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
Epson
3 branded search terms
- epson
- epson ecotank
- epson printer
Put your own brand in this comparison
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