How popular isEpson in search?
In August 2026, there were an estimated 1.1M branded searches for Epson worldwide which held steady over the last 11 months. Epson holds 27% estimated Share of Search among label makers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Epson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which label makers compete with Epson?
Share of Search by month for Casio, Epson, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Epson | Brother | DYMO | NIIMBOT | Labelife |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 26.6% | 4.6% | 2.2% | 0.09% | — |
| Nov 2025 | 70.5% | 23.6% | 3.9% | 1.9% | 0.08% | — |
| Dec 2025 | 67.1% | 26.4% | 4.6% | 1.8% | 0.11% | — |
| Jan 2026 | 58.4% | 33.2% | 5.9% | 2.4% | 0.11% | — |
| Feb 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.1% | — |
| Mar 2026 | 62.8% | 29.9% | 5.1% | 2.1% | 0.15% | — |
| Apr 2026 | 63.1% | 29.5% | 5.2% | 2.1% | 0.12% | — |
| May 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.15% | — |
| Jun 2026 | 62.6% | 30.4% | 5.1% | 1.7% | 0.15% | — |
| Jul 2026 | 61.7% | 30.1% | 6% | 2% | 0.15% | — |
| Aug 2026 | 65.8% | 27% | 5.3% | 1.8% | 0.16% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 2.7M | +22.3% | +4.1 points | |
| 2, held 2nd | 27% | 1.1M | +2.7% | -3.1 points | |
| 3, held 3rd | 5.3% | 220K | 0% | -0.8 points | |
| 4, held 4th | 1.8% | 74K | 0% | -0.3 points | |
| 5, held 5th | 0.16% | 6.6K | +22.2% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Casio65.8%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.
Epson
27%
Held 2nd. 1.1M estimated branded searches, +2.7% vs prior month. Share -3.1 points.
3.
Brother5.3%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
DYMO
1.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.NIIMBOT
0.16%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
—.Labelife
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Epson and its closest rivals
How has branded search demand for Epson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Epson worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among label makers worldwide peaked at 33.2% in January 2026 and was lowest at 23.6% in November 2025.
How did search popularity change for label makers worldwide in August 2026?
5 changes
In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%.
In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%.
In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.
Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Epson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label makers | 2nd of 6 | 27% | Shown above |
| Projector brands | 2nd of 5 | 41.1% | Show ranking |
| Printer ink brands | 1st of 6 | 42.9% | Show ranking |
| Photo printer brands | 1st of 6 | 45.1% | Show ranking |
| Home printer brands | 1st of 5 | 54.3% | Show ranking |
How is Epson measured?
Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- epson
- epson com
- epson ecotank
- epson printer
- printer epson
Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Epson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.