Brandwave

How popular isBrother in search?

In September 2026, there were an estimated 213K branded searches for Brother worldwide which is up 18.5% over the last 12 months. Brother holds 14.8% estimated Share of Search among ink Cartridges brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson60.5%
  2. Canon24.7%
  3. Brother14.8%
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Which ink Cartridges brands compete with Brother?

Brother against ink Cartridges brands worldwide, by month

Share of Search by month for Epson, Canon, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonBrother
Oct 202562.9%23.6%13.5%
Nov 202564.1%22.9%13%
Dec 202564.1%22.9%13%
Jan 202663.3%23.3%13.4%
Feb 202663.3%23.3%13.4%
Mar 202664.1%22.9%13%
Apr 202664.1%22.4%13.5%
May 202664.1%22.3%13.6%
Jun 202663.9%22.5%13.6%
Jul 202660.4%24.4%15.3%
Aug 202660.5%24.7%14.8%
Sep 202660.5%24.7%14.8%

  1. 1.Epson

    60.5%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Canon

    24.7%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Brother

    14.8%

    Held 3rd. 213K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Brother and its closest rivals

Every comparison with Brother

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide rose from 180K to 213K.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among ink Cartridges brands worldwide increased from 13.5% to 14.8%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among ink Cartridges brands worldwide peaked at 15.3% in July 2026 and was lowest at 13% in March 2026.

How did search popularity change for ink Cartridges brands worldwide in September 2026?

  1. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  2. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

Where does Brother compete?

Brother is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Printer Stand brands4th of 60.38%Show ranking
Label makers3rd of 63.2%Show ranking
Font Manager brands3rd of 53.7%Show ranking
Face toner brands7th of 145%Show ranking
Printer toner brands7th of 145%Show ranking
Laser Printer brands6th of 66.5%Show ranking
Printer ink brands5th of 69.2%Show ranking
Sowing Machine brands2nd of 59.4%Show ranking
Craft supplies3rd of 610.2%Show ranking
Craft cutting machine brands3rd of 510.3%Show ranking
Printer brands4th of 511.4%Show ranking
Bobbin Winder brands3rd of 611.5%Show ranking
Home printer brands4th of 512.1%Show ranking
Printer Cartridges brands4th of 412.5%Show ranking
Printer Drivers brands5th of 512.7%Show ranking
Embroidery machine brands2nd of 513.9%Show ranking
Ink Cartridges brands3rd of 314.8%Shown above
Label printer brands2nd of 615.4%Show ranking
Print Management brands4th of 818.5%Show ranking
Prewound Bobbins brands2nd of 521.9%Show ranking
Barcode Printer brands1st of 638.9%Show ranking
Label printing1st of 642.6%Show ranking
Bobbin Case brands1st of 544.8%Show ranking
Sewing machine brands1st of 544.8%Show ranking
Overlocker brands1st of 547.6%Show ranking
Label Machine brands1st of 352.5%Show ranking
Overlock Machine brands1st of 363.8%Show ranking

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brother printer
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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