Brandwave

How popular isBrother in search?

In September 2026, there were an estimated 485K branded searches for Brother worldwide which is down 6.9% over the last 12 months. Brother holds 11.6% estimated Share of Search among printer ink brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson36.6%
  2. Xerox29.9%
  3. HP14.2%
  4. Brother11.6%
  5. Canon4.9%
  6. Lexmark2.7%
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Where does Brother compete?

Brother is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Printer ink brands4th of 611.6%Shown below
Home printer brands4th of 512.1%Show ranking
Embroidery machine brands4th of 53.2%Show ranking
Label printer brands2nd of 616.9%Show ranking
Printer toner brands2nd of 617.4%Show ranking
Label makers2nd of 517.4%Show ranking
Printer brands2nd of 517.6%Show ranking
Laser printer brands2nd of 518.5%Show ranking
Ink cartridges brands2nd of 320.8%Show ranking
Craft cutting machine brands5th of 5<0.01%Show ranking
Label printing1st of 641.7%Show ranking
Barcode printer brands1st of 450.7%Show ranking
Label machine brands1st of 351%Show ranking
Sewing machine brands1st of 529.6%Show ranking
Sowing machine brands1st of 433.3%Show ranking
Bobbin case brands5th of 50.33%Show ranking
Overlocker brands5th of 53.3%Show ranking
Bobbin winder brands4th of 40.12%Show ranking
Overlock machine brands3rd of 31.9%Show ranking

Which printer ink brands compete with Brother?

Brother against printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, HP, Brother, Canon, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxHPBrotherCanonLexmark
Oct 202533.6%33.6%16.4%9%4.5%3%
Nov 202534%34%16%8.9%4.6%2.5%
Dec 202533.9%33.9%16.3%8.9%4.6%2.5%
Jan 202637.2%30.4%14.8%9.8%5%2.7%
Feb 202634%34%16.1%8.9%4.6%2.5%
Mar 202633.9%33.9%16.3%8.8%4.6%2.5%
Apr 202636.6%29.9%17.2%9.6%4%2.7%
May 202637.9%31%14.7%10%4.2%2.3%
Jun 202637.8%30.9%14.5%9.9%4.2%2.8%
Jul 202637.2%30.4%14.3%11.8%4.1%2.2%
Aug 202636.8%30.1%14.3%11.7%5%2.2%
Sep 202636.6%29.9%14.2%11.6%4.9%2.7%

  1. 1.Epson

    36.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Xerox

    29.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.HP

    14.2%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Brother

    11.6%

    Held 4th. 213K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Canon

    4.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lexmark

    2.7%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between Brother and its closest rivals

Every comparison with Brother

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide fell from 521K to 485K.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer ink brands worldwide increased from 9% to 11.6%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer ink brands worldwide peaked at 11.8% in July 2026 and was lowest at 8.8% in March 2026.

How did search popularity change for printer ink brands worldwide in September 2026?

  1. Epson’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 37.8% to 36.6% in September 2026.

  2. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 30.9% to 29.9% in September 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  4. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • brother bobbin case
  • brother bobbin winder
  • brother craft cutting machine
  • brother embroidery machine
  • brother overlock machine
  • brother overlocker
  • brother printer
  • brother sewing machine
  • brother sowing machine
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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