How popular isXerox in search?
In August 2026, there were an estimated 550K branded searches for Xerox worldwide which is down 18.3% over the last 11 months. Xerox holds 21% estimated Share of Search among printer ink brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Xerox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which printer ink brands compete with Xerox?
Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Xerox | Canon | HP | Brother | Lexmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 24.5% | 11.5% | 14.4% | 6.9% | 2.7% |
| Nov 2025 | 41.1% | 24.6% | 11.4% | 13.8% | 6.8% | 2.2% |
| Dec 2025 | 40% | 25% | 11.5% | 14.3% | 6.9% | 2.2% |
| Jan 2026 | 42.3% | 22.3% | 12.5% | 13% | 7.6% | 2.4% |
| Feb 2026 | 39.4% | 25.5% | 11.6% | 14.2% | 6.9% | 2.3% |
| Mar 2026 | 40% | 25.2% | 11.5% | 14% | 6.8% | 2.3% |
| Apr 2026 | 41.8% | 21.9% | 11.7% | 14.8% | 7.3% | 2.4% |
| May 2026 | 42.9% | 22.6% | 12% | 12.8% | 7.6% | 2.1% |
| Jun 2026 | 43.7% | 22.1% | 11.8% | 12.6% | 7.4% | 2.4% |
| Jul 2026 | 42.6% | 21.4% | 13.2% | 12.2% | 8.6% | 2% |
| Aug 2026 | 42.9% | 21% | 13.6% | 12.1% | 8.4% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 1.1M | +2.7% | +0.3 points | |
| 2, held 2nd | 21% | 550K | 0% | -0.4 points | |
| 3, held 3rd | 13.6% | 356K | +4.9% | +0.4 points | |
| 4, held 4th | 12.1% | 316K | +0.86% | -0.1 points | |
| 5, held 5th | 8.4% | 220K | 0% | -0.2 points | |
| 6, held 6th | 2% | 53K | +4.5% | 0 points |
1.
Epson
42.9%
Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.
2.Xerox
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Canon13.6%
Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.
4.
HP12.1%
Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.
5.
Brother8.4%
Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Lexmark2%
Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.
Compare search popularity between Xerox and its closest rivals
How has branded search demand for Xerox changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xerox worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide decreased from 24.5% to 21%.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide peaked at 25.5% in February 2026 and was lowest at 21% in August 2026.
How did search popularity change for printer ink brands worldwide in August 2026?
5 changes
Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.
How is Xerox measured?
Brandwave collects information about searches that people make online using Xerox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xerox
Do you work for Xerox? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Xerox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.