How popular isBrother in search?
In September 2026, there were an estimated 485K branded searches for Brother worldwide which is down 6.9% over the last 12 months. Brother holds 50.7% estimated Share of Search among barcode printer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which barcode printer brands compete with Brother?
Share of Search by month for Brother, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady | Zebra |
|---|---|---|---|---|
| Oct 2025 | 45.6% | 51.2% | 2.2% | 0.99% |
| Nov 2025 | 46.7% | 50.4% | 1.9% | 1% |
| Dec 2025 | 47.6% | 49.8% | 1.6% | 1% |
| Jan 2026 | 50% | 47.5% | 1.6% | 0.89% |
| Feb 2026 | 48.6% | 47.5% | 2.4% | 1.6% |
| Mar 2026 | 48.8% | 47.7% | 2.4% | 1.1% |
| Apr 2026 | 50.4% | 46.3% | 2% | 1.3% |
| May 2026 | 50.4% | 46.3% | 2% | 1.3% |
| Jun 2026 | 52.8% | 44.2% | 2.1% | 0.93% |
| Jul 2026 | 55.4% | 41.8% | 1.8% | 0.99% |
| Aug 2026 | 52.8% | 44.6% | 1.7% | 0.94% |
| Sep 2026 | 50.7% | 47% | 1.7% | 0.73% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 201K | 0% | -2.1 points | |
| 2, held 2nd | 47% | 186K | +9.7% | +2.4 points | |
| 3, held 3rd | 1.7% | 6.6K | 0% | -0.1 points | |
| 4, held 4th | 0.73% | 2.9K | -19.4% | -0.2 points |
1.
Brother50.7%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
DYMO
47%
Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.4 points.
3.
Brady
1.7%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Zebra0.73%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.
Compare search popularity between Brother and its closest rivals
Every comparison with Brother
23 comparisons
- Brother vs Epson
- Brother vs HP
- Brother vs Xerox
- Brother vs DYMO
- Brother vs Kyocera
- Brother vs Rollo
- Brother vs Samsung
- Avery Dennison vs Brother
- Brother vs Canon
- Brother vs NIIMBOT
- Brother vs Lexmark
- Brother vs Pfaff
- Bernina vs Brother
- Brother vs Husqvarna
- Brother vs Janome
- Brother vs Elna
- Brother vs Melco
- Brother vs Singer
- Brother vs Zebra
- Brother vs Fuji Xerox
- Brady vs Brother
- Brother vs Labelife
- Brother vs Printronix
How has branded search demand for Brother changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide fell from 521K to 485K.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide increased from 45.6% to 50.7%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide peaked at 55.4% in July 2026 and was lowest at 45.6% in October 2025.
- Across the 12 months ending September 2026, Brother rose from 2nd to 1st among barcode printer brands worldwide.
How did search popularity change for barcode printer brands worldwide in September 2026?
4 changes
In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 44.6% to 47%.
In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 52.8% to 50.7%.
Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Where does Brother compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Printer ink brands | 4th of 6 | 11.6% | Show ranking |
| Home printer brands | 4th of 5 | 12.1% | Show ranking |
| Embroidery machine brands | 4th of 5 | 3.2% | Show ranking |
| Label printer brands | 2nd of 6 | 16.9% | Show ranking |
| Printer toner brands | 2nd of 6 | 17.4% | Show ranking |
| Label makers | 2nd of 5 | 17.4% | Show ranking |
| Printer brands | 2nd of 5 | 17.6% | Show ranking |
| Laser printer brands | 2nd of 5 | 18.5% | Show ranking |
| Ink cartridges brands | 2nd of 3 | 20.8% | Show ranking |
| Craft cutting machine brands | 5th of 5 | <0.01% | Show ranking |
| Label printing | 1st of 6 | 41.7% | Show ranking |
| Barcode printer brands | 1st of 4 | 50.7% | Shown above |
| Label machine brands | 1st of 3 | 51% | Show ranking |
| Sewing machine brands | 1st of 5 | 29.6% | Show ranking |
| Sowing machine brands | 1st of 4 | 33.3% | Show ranking |
| Bobbin case brands | 5th of 5 | 0.33% | Show ranking |
| Overlocker brands | 5th of 5 | 3.3% | Show ranking |
| Bobbin winder brands | 4th of 4 | 0.12% | Show ranking |
| Overlock machine brands | 3rd of 3 | 1.9% | Show ranking |
How is Brother measured?
Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- brother bobbin case
- brother bobbin winder
- brother craft cutting machine
- brother embroidery machine
- brother overlock machine
- brother overlocker
- brother printer
- brother sewing machine
- brother sowing machine
- printer brother
Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Brother your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.