Brother vs Printronix:Which is searched more?
In September 2026, Brother had more branded searches than Printronix among label printing worldwide. Brother was estimated to have 213K branded searches compared to Printronix’s 2.4K, and held a 42.6% Share of Search versus Printronix’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Printronix?
Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Printronix. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Avery Dennison | Brady | Printronix | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 38% | 22.7% | 1.7% | 0.6% | 0.07% |
| Nov 2025 | 38.9% | 39% | 20% | 1.4% | 0.64% | 0.07% |
| Dec 2025 | 40.9% | 39.9% | 17.3% | 1.2% | 0.67% | 0.07% |
| Jan 2026 | 42.5% | 37.6% | 18% | 1.3% | 0.57% | 0.08% |
| Feb 2026 | 40.2% | 36.6% | 20.7% | 1.8% | 0.55% | 0.07% |
| Mar 2026 | 38.2% | 35.2% | 24.2% | 1.8% | 0.63% | 0.07% |
| Apr 2026 | 41.2% | 35.3% | 21.2% | 1.5% | 0.68% | 0.06% |
| May 2026 | 41.3% | 35.3% | 21.2% | 1.5% | 0.56% | 0.07% |
| Jun 2026 | 42.6% | 33.2% | 21.9% | 1.6% | 0.58% | 0.06% |
| Jul 2026 | 45.8% | 32.6% | 19.6% | 1.4% | 0.52% | 0.07% |
| Aug 2026 | 44.1% | 35.1% | 18.9% | 1.4% | 0.5% | 0.12% |
| Sep 2026 | 42.6% | 37.3% | 18.2% | 1.3% | 0.48% | 0.06% |
How has the Brother and Printronix comparison changed over the last 12 months?
3 findings
- Brother was ahead of Printronix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printing worldwide moved from 36.9% to 42.6%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, Printronix’s estimated Share of Search among label printing worldwide moved from 0.6% to 0.48%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for label printing worldwide in September 2026?
2 changes
In September 2026, Brother lost estimated Share of Search among label printing worldwide, from 44.1% to 42.6%.
Estimated monthly branded searches for Printronix worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Other head-to-heads among label printing
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Printronix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
2 branded search terms
- brother printer
- printer brother
Printronix
1 branded search term
- printronix
Put your own brand in this comparison
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