Avery Dennison vs DYMO:Which is searched more?
In September 2026, DYMO had more branded searches than Avery Dennison among label printing worldwide. DYMO was estimated to have 186K branded searches compared to Avery Dennison’s 91.1K, and held a 36.4% Share of Search versus Avery Dennison’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery Dennison or DYMO?
Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DYMO, Avery Dennison. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Avery Dennison | Zebra | Brady | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 36.9% | 22.1% | 3% | 1.6% | 0.58% |
| Nov 2025 | 37.9% | 38% | 19.5% | 2.6% | 1.4% | 0.62% |
| Dec 2025 | 39.8% | 38.8% | 16.8% | 2.7% | 1.2% | 0.65% |
| Jan 2026 | 41.3% | 36.6% | 17.5% | 2.8% | 1.3% | 0.55% |
| Feb 2026 | 39.2% | 35.7% | 20.1% | 2.7% | 1.8% | 0.53% |
| Mar 2026 | 37.2% | 34.3% | 23.6% | 2.6% | 1.7% | 0.62% |
| Apr 2026 | 40.1% | 34.3% | 20.6% | 2.7% | 1.5% | 0.66% |
| May 2026 | 40.2% | 34.4% | 20.7% | 2.7% | 1.5% | 0.54% |
| Jun 2026 | 41.4% | 32.3% | 21.3% | 2.8% | 1.5% | 0.56% |
| Jul 2026 | 44.7% | 31.8% | 19.1% | 2.5% | 1.4% | 0.5% |
| Aug 2026 | 43% | 34.3% | 18.4% | 2.4% | 1.3% | 0.48% |
| Sep 2026 | 41.7% | 36.4% | 17.8% | 2.4% | 1.3% | 0.47% |
How has the Avery Dennison and DYMO comparison changed over the last 12 months?
3 findings
- DYMO was ahead of Avery Dennison in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label printing worldwide moved from 22.1% to 17.8%, and its estimated monthly branded searches moved from 111K to 91.1K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label printing worldwide moved from 36.9% to 36.4%, and its estimated monthly branded searches moved from 185K to 186K.
How did search popularity change for label printing worldwide in September 2026?
2 changes
In September 2026, DYMO gained estimated Share of Search among label printing worldwide, from 34.3% to 36.4%.
In September 2026, Avery Dennison lost estimated Share of Search among label printing worldwide, from 18.4% to 17.8%.
Other head-to-heads among label printing
How each brand is measured
Brandwave collects information about searches that people make online using Avery Dennison’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avery Dennison
2 branded search terms
- avery dennison
- avery dennison labels
DYMO
4 branded search terms
- dymo
- dymo label maker
- dymo labelwriter450
- dymo letratag
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