Brother vs Zebra:Which is searched more?
In September 2026, Brother had more branded searches than Zebra among label printing worldwide. Brother was estimated to have 213K branded searches compared to Zebra’s 12.1K, and held a 41.7% Share of Search versus Zebra’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Zebra?
Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Avery Dennison | Zebra | Brady | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 36.9% | 22.1% | 3% | 1.6% | 0.58% |
| Nov 2025 | 37.9% | 38% | 19.5% | 2.6% | 1.4% | 0.62% |
| Dec 2025 | 39.8% | 38.8% | 16.8% | 2.7% | 1.2% | 0.65% |
| Jan 2026 | 41.3% | 36.6% | 17.5% | 2.8% | 1.3% | 0.55% |
| Feb 2026 | 39.2% | 35.7% | 20.1% | 2.7% | 1.8% | 0.53% |
| Mar 2026 | 37.2% | 34.3% | 23.6% | 2.6% | 1.7% | 0.62% |
| Apr 2026 | 40.1% | 34.3% | 20.6% | 2.7% | 1.5% | 0.66% |
| May 2026 | 40.2% | 34.4% | 20.7% | 2.7% | 1.5% | 0.54% |
| Jun 2026 | 41.4% | 32.3% | 21.3% | 2.8% | 1.5% | 0.56% |
| Jul 2026 | 44.7% | 31.8% | 19.1% | 2.5% | 1.4% | 0.5% |
| Aug 2026 | 43% | 34.3% | 18.4% | 2.4% | 1.3% | 0.48% |
| Sep 2026 | 41.7% | 36.4% | 17.8% | 2.4% | 1.3% | 0.47% |
How has the Brother and Zebra comparison changed over the last 12 months?
3 findings
- Brother was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printing worldwide moved from 35.9% to 41.7%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among label printing worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for label printing worldwide in September 2026?
2 changes
In September 2026, Brother lost estimated Share of Search among label printing worldwide, from 43% to 41.7%.
Estimated monthly branded searches for Zebra worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Other head-to-heads among label printing
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.