Avery Dennison vs Brother:Which is searched more?
In September 2026, Brother had more branded searches than Avery Dennison among label printing worldwide. Brother was estimated to have 213K branded searches compared to Avery Dennison’s 91.1K, and held a 41.7% Share of Search versus Avery Dennison’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery Dennison or Brother?
Compare the label printing shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Avery Dennison. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Avery Dennison | Zebra | Brady | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 36.9% | 22.1% | 3% | 1.6% | 0.58% |
| Nov 2025 | 37.9% | 38% | 19.5% | 2.6% | 1.4% | 0.62% |
| Dec 2025 | 39.8% | 38.8% | 16.8% | 2.7% | 1.2% | 0.65% |
| Jan 2026 | 41.3% | 36.6% | 17.5% | 2.8% | 1.3% | 0.55% |
| Feb 2026 | 39.2% | 35.7% | 20.1% | 2.7% | 1.8% | 0.53% |
| Mar 2026 | 37.2% | 34.3% | 23.6% | 2.6% | 1.7% | 0.62% |
| Apr 2026 | 40.1% | 34.3% | 20.6% | 2.7% | 1.5% | 0.66% |
| May 2026 | 40.2% | 34.4% | 20.7% | 2.7% | 1.5% | 0.54% |
| Jun 2026 | 41.4% | 32.3% | 21.3% | 2.8% | 1.5% | 0.56% |
| Jul 2026 | 44.7% | 31.8% | 19.1% | 2.5% | 1.4% | 0.5% |
| Aug 2026 | 43% | 34.3% | 18.4% | 2.4% | 1.3% | 0.48% |
| Sep 2026 | 41.7% | 36.4% | 17.8% | 2.4% | 1.3% | 0.47% |
How has the Avery Dennison and Brother comparison changed over the last 12 months?
3 findings
- Brother was ahead of Avery Dennison in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label printing worldwide moved from 22.1% to 17.8%, and its estimated monthly branded searches moved from 111K to 91.1K.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printing worldwide moved from 35.9% to 41.7%, and its estimated monthly branded searches moved from 180K to 213K.
How did search popularity change for label printing worldwide in September 2026?
2 changes
In September 2026, Brother lost estimated Share of Search among label printing worldwide, from 43% to 41.7%.
In September 2026, Avery Dennison lost estimated Share of Search among label printing worldwide, from 18.4% to 17.8%.
Other head-to-heads among label printing
How each brand is measured
Brandwave collects information about searches that people make online using Avery Dennison’s and Brother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avery Dennison
2 branded search terms
- avery dennison
- avery dennison labels
Brother
2 branded search terms
- brother printer
- printer brother
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