How popular isAvery Dennison in search?
In August 2026, there were an estimated 91.2K branded searches for Avery Dennison worldwide which is down 17.6% over the last 11 months. Avery Dennison holds 23.3% estimated Share of Search among label printing worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brother56%
Avery Dennison23.3%DYMO18.9%
Brady1.7%
Zebra0.15%
Printronix—
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Which label printing compete with Avery Dennison?
Share of Search by month for Brother, Avery Dennison, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Avery Dennison | DYMO | Brady | Zebra | Printronix |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 27.7% | 22.7% | 2% | 0.08% | — |
| Nov 2025 | 49.8% | 24.3% | 24.1% | 1.8% | 0.09% | — |
| Dec 2025 | 54.7% | 21.9% | 21.7% | 1.6% | 0.09% | — |
| Jan 2026 | 54.7% | 21.9% | 21.7% | 1.6% | 0.09% | — |
| Feb 2026 | 51.4% | 25.5% | 20.7% | 2.3% | 0.09% | — |
| Mar 2026 | 48.4% | 29.6% | 19.8% | 2.2% | 0.09% | — |
| Apr 2026 | 51.7% | 25.6% | 20.8% | 1.9% | 0.07% | — |
| May 2026 | 51.6% | 25.6% | 20.8% | 1.9% | 0.09% | — |
| Jun 2026 | 53.7% | 26.6% | 17.7% | 1.9% | 0.08% | — |
| Jul 2026 | 56.1% | 23.3% | 18.9% | 1.7% | 0.08% | — |
| Aug 2026 | 56% | 23.3% | 18.9% | 1.7% | 0.15% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 220K | 0% | 0 points | |
| 2, held 2nd | 23.3% | 91.2K | 0% | 0 points | |
| 3, held 3rd | 18.9% | 74K | 0% | 0 points | |
| 4, held 4th | 1.7% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.15% | 590 | +84.4% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Brother56%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share 0 points.
23.3%
Held 2nd. 91.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.
DYMO
18.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Brady
1.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zebra0.15%
Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Avery Dennison and its closest rivals
How has branded search demand for Avery Dennison changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Avery Dennison worldwide fell from 111K to 91.2K.
- Across the 11 months ending August 2026, Avery Dennison’s estimated Share of Search among label printing worldwide decreased from 27.7% to 23.3%.
- Across the 11 months ending August 2026, Avery Dennison’s estimated Share of Search among label printing worldwide peaked at 29.6% in March 2026 and was lowest at 21.9% in December 2025.
How did search popularity change for label printing worldwide in August 2026?
5 changes

Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Estimated monthly branded searches for Avery Dennison worldwide fell 17.6% over 11 measured months, from 111K to 91.2K in August 2026.
How is Avery Dennison measured?
Brandwave collects information about searches that people make online using Avery Dennison’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- avery dennison
- avery dennison labels
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Is Avery Dennison your brand?
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