Brother vs Clover:Which is searched more?
In September 2026, Brother had more branded searches than Clover among barcode Printer brands worldwide. Brother was estimated to have 213K branded searches compared to Clover’s 40K, and held a 38.9% Share of Search versus Clover’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Clover?
Compare the barcode printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Clover. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Square | Clover | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 36.2% | 18.6% | 8.5% | 1.6% | 0.06% |
| Nov 2025 | 36% | 36.1% | 18.3% | 8.1% | 1.3% | 0.07% |
| Dec 2025 | 37.7% | 36.7% | 17.2% | 7.2% | 1.1% | 0.07% |
| Jan 2026 | 38.6% | 34.2% | 18.2% | 7.8% | 1.2% | 0.07% |
| Feb 2026 | 35.1% | 32% | 22.5% | 8.7% | 1.6% | 0.06% |
| Mar 2026 | 32.7% | 30.2% | 26.4% | 9.1% | 1.5% | 0.06% |
| Apr 2026 | 33.4% | 28.6% | 28.2% | 8.4% | 1.2% | 0.05% |
| May 2026 | 31.6% | 27.1% | 32.2% | 7.8% | 1.2% | 0.06% |
| Jun 2026 | 31.8% | 24.8% | 34.2% | 7.9% | 1.2% | 0.05% |
| Jul 2026 | 37.3% | 26.5% | 27.6% | 7.4% | 1.2% | 0.06% |
| Aug 2026 | 37.7% | 30% | 23.6% | 7.4% | 1.2% | 0.1% |
| Sep 2026 | 38.9% | 34% | 18.6% | 7.3% | 1.2% | 0.06% |
How has the Brother and Clover comparison changed over the last 12 months?
3 findings
- Brother was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode Printer brands worldwide moved from 35.1% to 38.9%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, Clover’s estimated Share of Search among barcode Printer brands worldwide moved from 8.5% to 7.3%, and its estimated monthly branded searches moved from 43.5K to 40K.
How did search popularity change for barcode Printer brands worldwide in September 2026?
1 change
In September 2026, Brother gained estimated Share of Search among barcode Printer brands worldwide, from 37.7% to 38.9%.
Other head-to-heads among barcode Printer brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Clover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
2 branded search terms
- brother printer
- printer brother
Clover
35 branded search terms
- clover devices
- clover flex pos
- clover flex screen
- clover flex terminal
- clover go pos
- clover machine
- clover point of sale
- clover point of sale devices
- clover point of sale systems
- clover pos
- clover pos demo
- clover pos device
- clover pos devices
- clover pos fees
- clover pos flex
- clover pos handheld
- clover pos hardware
- clover pos machine
- clover pos printer
- clover pos rates
- clover pos sales
- clover pos scale
- clover pos system
- clover pos systems
- clover pos terminal
- clover station
- clover station duo
- clover station pro
- clover station restaurant
- clover system
- clover system pos
- clover terminal
- pos clover
- pos clover system
- the clover station
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