Brother vs DYMO:Which is searched more?
In September 2026, Brother had more branded searches than DYMO among barcode printer brands worldwide. Brother was estimated to have 213K branded searches compared to DYMO’s 186K, and held a 52.4% Share of Search versus DYMO’s 45.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or DYMO?
Compare the barcode printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, DYMO. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Brady | Zebra |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 49.6% | 2.2% | 0.09% |
| Nov 2025 | 48.9% | 49.1% | 1.8% | 0.09% |
| Dec 2025 | 49.8% | 48.6% | 1.5% | 0.09% |
| Jan 2026 | 52.1% | 46.2% | 1.6% | 0.09% |
| Feb 2026 | 51.1% | 46.5% | 2.3% | 0.09% |
| Mar 2026 | 50.8% | 46.8% | 2.4% | 0.09% |
| Apr 2026 | 52.8% | 45.2% | 2% | 0.08% |
| May 2026 | 52.8% | 45.2% | 2% | 0.1% |
| Jun 2026 | 55% | 42.9% | 2% | 0.08% |
| Jul 2026 | 57.4% | 40.8% | 1.8% | 0.09% |
| Aug 2026 | 54.6% | 43.5% | 1.7% | 0.15% |
| Sep 2026 | 52.4% | 45.9% | 1.6% | 0.08% |
How has the Brother and DYMO comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Brother took it in December 2025.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide moved from 48.1% to 52.4%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide moved from 49.6% to 45.9%, and its estimated monthly branded searches moved from 185K to 186K.
How did search popularity change for barcode printer brands worldwide in September 2026?
2 changes
In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 43.5% to 45.9%.
In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 54.6% to 52.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.