Brandwave

How popular isCanon in search?

In September 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 12 months. Canon holds 9.4% estimated Share of Search among ink cartridges brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson69.8%
  2. Brother20.8%
  3. Canon9.4%
Canon website (opens in a new tab)

Follow Canon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ink cartridges brands compete with Canon?

Canon against ink cartridges brands worldwide, by month

Share of Search by month for Epson, Brother, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherCanon
Oct 202572.5%17.8%9.7%
Nov 202572.5%17.8%9.7%
Dec 202572.5%17.8%9.7%
Jan 202672.6%17.7%9.7%
Feb 202672.5%17.8%9.7%
Mar 202672.5%17.8%9.7%
Apr 202673.8%18.1%8.1%
May 202673.8%18.1%8.1%
Jun 202673.8%18.1%8.1%
Jul 202671%21.2%7.8%
Aug 202669.8%20.8%9.4%
Sep 202669.8%20.8%9.4%

  1. 1.Epson

    69.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Brother

    20.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Canon

    9.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

Every comparison with Canon

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among ink cartridges brands worldwide peaked at 9.7% in October 2025 and was lowest at 7.8% in July 2026.

How did search popularity change for ink cartridges brands worldwide in September 2026?

  1. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

Where does Canon compete?

Canon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 71.4%Show ranking
Binocular brands3rd of 56.1%Show ranking
Camera lenses3rd of 62.1%Show ranking
Camera lens brands3rd of 52%Show ranking
Telephoto lens brands3rd of 32.1%Show ranking
Wide angle lens brands3rd of 32.1%Show ranking
Instant camera brands5th of 62.8%Show ranking
Film camera brands5th of 63.1%Show ranking
Printer ink brands5th of 64.9%Show ranking
Home printer brands2nd of 520.2%Show ranking
Printer toner brands4th of 67.8%Show ranking
Printer brands4th of 57.9%Show ranking
Laser printer brands4th of 58.3%Show ranking
Photo printer brands3rd of 611.1%Show ranking
Ink cartridges brands3rd of 39.4%Shown above
Plotter printer brands2nd of 411.6%Show ranking
Mini printer brands2nd of 315.7%Show ranking

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Canon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free