Canon vs Swarovski:Which is more popular by branded search?
In August 2026, Swarovski had more branded searches than Canon among binocular brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Canon’s 356K, and held an 81.3% Share of Search versus Canon’s 7.1%. These are worldwide searches for English-language branded terms.
Follow Canon vs Swarovski and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Canon or Swarovski?
Compare the binocular brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Nikon | Canon | Vortex | Bushnell |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 9% | 6.3% | 1.8% | 1.2% |
| Nov 2025 | 86.9% | 6.4% | 4.4% | 1.3% | 1.1% |
| Dec 2025 | 88.8% | 5.3% | 3.7% | 1.3% | 0.88% |
| Jan 2026 | 83.7% | 7.5% | 6.3% | 1.5% | 1% |
| Feb 2026 | 85% | 7.7% | 5.2% | 1.3% | 0.84% |
| Mar 2026 | 82.1% | 9% | 6.2% | 1.5% | 1.2% |
| Apr 2026 | 82.5% | 9.1% | 5.9% | 1.2% | 1.2% |
| May 2026 | 85.1% | 7.7% | 5% | 1.3% | 1% |
| Jun 2026 | 83.7% | 7.5% | 6% | 1.5% | 1.2% |
| Jul 2026 | 82.9% | 7.5% | 6.9% | 1.5% | 1.2% |
| Aug 2026 | 81.3% | 8.9% | 7.1% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Canon and Swarovski comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Canon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among binocular brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among binocular brands worldwide moved from 81.7% to 81.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for binocular brands worldwide in August 2026?
2 changes
In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.
Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.